Drawer 14 · 395 notes · 75 people · 2005–2026

Communication & influence

Writing, storytelling, stakeholder management, and influence

Q:
Answers from Communication & influence notes, cited
Lenny’s Podcast99 min

Leaving big tech to build the #1 technology newsletter

Gergely · Nov 17, 2022
Key learnings
  • Build real depth in a specific field before writing about it, since credibility from hands-on experience is hard to fake and…
  • Set controllable goals, such as publishing on a fixed cadence, rather than outcome goals like subscriber counts you cannot…
  • Create external deadlines and accountability, such as promises to paying readers or a publisher, to overcome the procrastination…
produxlabs.com · Melissa PerriDec 17, 2019

How to Broadcast Your Roadmap

Dec 17, 2019 · 4 min

“Last week we covered two options for building your roadmap. Now that it’s compiled, it’s time to share it out. A roadmap is a marketing tool for your plans for the coming quarter and year, so investing time in ensuring your intents are crystal clear…”

Lenny’s Podcast99 min

Lessons from Atlassian: Launching new products, getting buy-in, and staying ahead of the competition

Megan Cook · Feb 4, 2024
Key learnings
  • Pair product managers in small peer feedback groups every couple of weeks so people can share rough drafts and get feedback in a…
  • Treat psychological safety as a precondition for bolder ideas; Megan argues the opposite of play is fear, not work.
  • Schedule a recurring block for working through conflict early, so disagreements are addressed before they grow.
SVPG · Marty CaganMay 30, 2013

Funnels vs. Umbrellas

May 30, 2013

Marty Cagan argues that product managers face a constant flood of requests from well-meaning colleagues, and that a product manager who simply funnels all of them into the roadmap will slowly kill the product. He…

Lenny’s Podcast102 min

How to build a powerful marketing machine

Emily Kramer · Sep 11, 2022
Key learnings
  • Think of marketing as fuel (the content, positioning and assets that add value) and engine (distribution, tracking and ops), then…
  • Prioritize hiring for the business model, such as top-down sales versus product-led growth, over matching industry or audience…
  • Your first marketer should ideally be a 'pie-shaped' generalist with deep expertise in one area, usually product marketing, plus…
Lenny’s Podcast98 min

Building a meaningful career

Jason Shah · Sep 18, 2022
Key learnings
  • Reframe pushback as shifting direction toward shared goals: first identify what the other person actually cares about, then align…
  • Use Amazon's working-backwards PR/FAQ: write the press release, customer quote, and leadership quote before building, forcing…
  • Cut vague adjectives like 'great' and replace them with concrete numbers and specifics, since fewer, heavier words force sharper…
Lenny’s Newsletter · Free post♥ 92

A founder’s guide to community

Nov 30, 2021 · 32 min

David Spinks argues that community is a structure for creating value by helping people help each other, which can scale a product's impact with a small team. Before investing, founders should align community to a…

Lenny’s Podcast106 min

The art of building legendary brands

Arielle Jackson · Aug 18, 2022
Key learnings
  • Start with product positioning before anything else, since positioning drives most downstream marketing decisions; Arielle says…
  • Run a structured naming process: write a naming brief, brainstorm hundreds of rough ideas, then screen candidates against…
  • Prefer suggestive or evocative names that hint at what the company does, but accept that empty-vessel names like Eero can work if…
Lenny’s Podcast70 min

An inside look at how CNN builds product

Upasna Gautam · Feb 23, 2023
Key learnings
  • Build buffer time into plans for newsroom work, since breaking news routinely pulls journalists away from scheduled research and…
  • Use recurring touchpoints such as weekly demo days, multi-session working sessions, and office hours to gather continuous…
  • Script breaking-news dress rehearsals to stress-test the platform under realistic time pressure before a real event hits.
SVPG · Marty CaganOct 2, 2012

Product Manager Charm School

Oct 2, 2012

Marty Cagan describes "Product Manager Charm School," a foundational training program for new product managers covering communication skills and external interaction. Originating at HP and expanded at Netscape, it…

Product Talk · Teresa TorresOct 28, 2015

Stop Wishing and Start Doing

Oct 28, 2015

Teresa Torres argues that product managers often wish their leadership, engineers, designers, and sales teams would behave differently, when the more productive move is to change their own behavior first. For each…

SVPG · Marty CaganSep 14, 2021

Executive Engagement

Sep 14, 2021 · 7 min

Cagan and Moore argue that moving to an empowered product-team model is a major cultural shift that must start with senior leaders, who still have legitimate needs to run the business. Their answer is not to simply step…

Lenny’s Podcast87 min

How to build trust and grow as a product leader

Fareed Mosavat · Oct 23, 2022
Key learnings
  • Get better at product management by doing real work at real companies with real customers; courses, mentorship and reading only…
  • Run an execute-generalize-communicate loop: ship work, extract transferable lessons such as when friction helps activation, then…
  • Build sponsorship by doing excellent work and communicating it, so leaders who can open bigger opportunities notice you.
SVPG · Marty CaganJan 3, 2007

Thriving in Large Companies

Jan 3, 2007 · 8 min

Marty Cagan argues that large companies are structurally risk averse and rely on shared, matrixed resources, which makes getting a product designed, built, and launched difficult. Rather than fighting the culture, he…

Lenny’s Newsletter♥ 402

The Magic Loop

Sep 19, 2023 · 22 min
Subscriber post — summary only

A guest post by former Amazon executive Ethan Evans introducing the Magic Loop, a five-step cycle for growing your career by doing your current job well, offering help to your manager, and asking for work tied to your…

SVPG · Marty CaganNov 21, 2024

Transformation Politics

Nov 21, 2024 · 10 min

Marty Cagan argues that successful product-model transformations deliberately confront political realities rather than avoiding them, since changing how an organization decides and builds is fundamentally a people…

Lenny’s Podcast91 min

The UX research reckoning is here

Judd Antin · Jan 4, 2024
Key learnings
  • Much research sits in a 'middle range' of questions that are interesting but rarely drive business decisions; push for macro…
  • Integrate researchers from the beginning of product processes rather than calling them in at the end as a service function; their…
  • Watch for 'user-centered performance': late-stage requests to validate assumptions or check boxes that signal customer obsession…
Lenny’s Newsletter♥ 198

Positioning

Jan 26, 2021 · 18 min
Subscriber post — summary only

April Dunford gives a practical guide to product positioning, using a story about a mispositioned database product to show how context shapes customer assumptions. She argues positioning should be built by starting from…