Share the Love: Be a Champion for Continuous Discovery

Teresa Torres observes that many individual contributors who love continuous discovery struggle to get their teammates, stakeholders, and leaders on board, because few people have time to read a book or blog post. To address this, she announces a series of short-form videos, each under a minute, designed as bite-sized nuggets that spread core continuous discovery ideas. The videos cover topics like introducing the opportunity solution tree, building collaborative relationships, and reducing overreliance on A/B testing or whole-idea prototyping. She plans one new video per weekday across social channels. The piece matters because it offers a practical tactic for advocating for discovery practices when you lack formal authority.

01Key takeaways

• Adapt ideas into formats busy colleagues will actually consume, such as very short videos.
• Start advocacy with one simple idea rather than a full methodology overview.
• Introduce the opportunity solution tree to teams as a concrete first step.
• Use targeted content to address specific team gaps, like overreliance on A/B testing.
• Share bite-sized resources consistently to build momentum for discovery practices.

02Key sections

The advocacy problem

Individual contributors who adopt continuous discovery often struggle to persuade colleagues and leaders, since books and posts go unread.

A short-form video experiment

Torres introduces daily, under-one-minute videos as a quick way to share simple discovery ideas.

Example topics

The videos target specific needs, such as introducing an opportunity solution tree or addressing overreliance on A/B testing.

Where to follow and what's next

She plans a new video each weekday, shared on Twitter and LinkedIn, and invites feedback as she keeps experimenting.

03From the post

“I’m hearing more and more about a very simple but challenging problem. It might sound familiar. You’re an individual contributor at your company. You picked up a copy of Continuous Discovery Habits and loved it. You want to start working this way. But how do you convince your”

04Frameworks mentioned

Summary and takeaways written by PM Atlas; quotes are short excerpts. © the original author.