Drawer 14 · 395 notes · 75 people · 2005–2026

Communication & influence

Writing, storytelling, stakeholder management, and influence

Q:
Answers from Communication & influence notes, cited
SVPG · Marty CaganAug 9, 2019

Coaching – Collaboration

Aug 9, 2019 · 8 min

Marty Cagan argues that real collaboration in an empowered product team is very different from how many product managers assume they work. It is not consensus, democracy, artifact-producing requirement handoffs, or…

Lenny’s Podcast160 min

Improve strategy, influence, and decision-making by understanding your brain

Evan LaPointe · Aug 11, 2024
Key learnings
  • Send questions to the right mental mode: most people over-rely on fast, recall-based thinking, so deliberately route problems to…
  • Start meetings with priming, stating the context, shared goal, and guiding principles before jumping into decisions; mismatched…
  • Know your own personality and openness level, then be vulnerable with your team about how you naturally react to abstract vision…
Lenny’s Newsletter · Free post♥ 300

How to get into product management

Jun 14, 2019 · 17 min

Lenny Rachitsky, who moved from engineering into product at Airbnb, lays out how to decide whether product management suits you, which of four common entry paths to pursue, and which seven core skills to build. He…

Lenny’s Podcast99 min

Taking control of your career

Ethan Evans 2.0 · Jan 14, 2024
Key learnings
  • Do your current job well first; you can't grow your career while your manager wishes you were different about your performance.
  • Ask your manager directly how you can help them, then do what they ask even when the work is unglamorous.
  • Once trust exists, tell your manager your specific career goal and ask what they need that would also advance you; managers help…
Lenny’s Newsletter♥ 25

Startup PM vs. big company PM

Nov 10, 2020 · 7 min
Subscriber post — summary only

Lenny Rachitsky answers a reader moving from a solo startup PM role to a large company, arguing that communication, influence, and data-driven decision-making matter most in that shift. He also notes the shared core of…

Lenny’s Podcast87 min

Yuhki Yamashata

Yuhki Yamashata · Jan 8, 2023
Key learnings
  • Storytelling is a core PM skill; Yamashita suggests resetting your context and retelling the situation as if the listener knows…
  • Own the 'why' of a product: when teams can't have detailed specs, a shared understanding of the problem lets people make good…
  • Use the 'five whys' on problems, asking not just why a customer wants a feature but why they have the underlying problem in the…
Lenny’s Newsletter♥ 7

Communicating bad news - Issue 26

May 19, 2020
Subscriber post — summary only

A PM describes inheriting a six-month onboarding overhaul that launched well received but underperformed on metrics, and asks how to deliver that news without losing leadership confidence. The post, a paid preview…

Lenny’s Podcast115 min

Unorthodox PM wisdom: Automating user insights, unselling job candidates, logging every decision, more

Kevin Yien · Aug 18, 2024
Key learnings
  • Consider entering product management from engineering, design, or sales, since those roles teach you the front-line work a PM…
  • Treat product management as converting a team's potential energy into realized customer value, and only add PMs where that work…
  • Write clearly and compellingly enough that others can act on it; Kevin argues a PM who cannot sell or support their own product…
SVPG · Marty CaganJul 25, 2021

How Not To Coach

Jul 25, 2021

Marty Cagan reflects on a recent article he wrote critiquing the MBA pathology in product management, which he admits backfired. Although the core message was valid, opening the piece with a provocative Elon Musk quote…

SVPG · Marty CaganDec 1, 2025

Stakeholders and the Product Model

Dec 1, 2025 · 7 min

Cagan and Jones argue that moving to a product operating model changes not just product teams but the business stakeholders who rely on them. The shift is from shipping feature roadmaps (output) to solving customer and…

Lenny’s Podcast78 min

Building better product roadmaps

Janna Bastow · Oct 16, 2022
Key learnings
  • Treat a roadmap as a prototype for your strategy: its value lies in the roadmapping process of sharing and testing assumptions…
  • Replace timeline-based roadmaps with Now, Next, Later buckets so that not every item implies a due date, since uncertainty grows…
  • Reserve firm dates for truly fixed constraints such as regulatory deadlines or seasonal rushes, and plan extra buffer and soft…
Lenny’s Podcast145 min

Making Meta

Boz · Mar 3, 2024
Key learnings
  • Ask your manager for help earlier; your job is to get the work done well, and managers hold tools and context you may be missing.
  • Frame updates for busy leaders with 'no response required' messages, and say exactly where you are blocked and what specific help…
  • Communication is the job: your impact comes only through artifacts or words that move other people, and when things fail, examine…
Lenny’s Podcast101 min

The things engineers are desperate for PMs to understand

Camille Fournier · Sep 15, 2024
Key learnings
  • Share credit generously with engineers and give them room to present their own technical contributions rather than taking the…
  • Show genuine interest in engineering details, even if you don't need to master them, since dismissing them signals a lack of…
  • Avoid acting as a go-between for engineers and stakeholders; if you keep relaying questions back and forth, connect the people…
Product Talk · Teresa TorresFeb 13, 2013

Is This a Dialogue Or a Discussion?

Feb 13, 2013 · 4 min

Teresa Torres argues that teams struggle when they mix up the phases of idea work: generating options and choosing among them need different rhythms and different conversational modes. Drawing on Tim Brown's…

SVPG · Marty CaganJun 23, 2017

The Customer Letter

Jun 23, 2017 · 3 min

Marty Cagan describes a discovery framing technique for larger product efforts, such as redesigns, where a simple opportunity assessment may not convey enough value. He builds on Amazon's 'working backwards' practice of…

Lenny’s Podcast84 min

Building Wiz: the fastest-growing startup in history

Raaz Herzberg · Nov 17, 2024
Key learnings
  • Early in a startup, look for signs of real pull, such as prospects asking about pricing, timelines, or introducing you to their…
  • Be willing to say 'I don't understand' in product discussions; a healthy culture makes admitting confusion a strength, and…
  • Run a high volume of customer conversations (10 to 15 a day in Wiz's case) to find what actually resonates rather than relying on…
Product Talk · Teresa TorresApr 3, 2014

Drop Feature-Based Product Roadmaps

Apr 3, 2014 · 5 min

Teresa Torres argues that annual feature-based product roadmaps create false certainty, since release dates routinely slip and features get reshuffled. Product leaders still owe their teams a map, but it should show…