Product discovery coach, author of Continuous Discovery Habits; writes Product Talk.
“Listen to this episode on: Spotify | Apple Podcasts In this episode of All Things Product, Petra Wille and Teresa Torres dig into one of the most common — and tricky — questions they get: How do I choose the right product coach? If you’ve ever scrolled past 7,500 “product coaches””
Teresa Torres and Hope Gurion, both coaches, examine how resistance surfaces on pilot teams during a product operating model rollout, even among volunteers. They identify three common objections: "we don't have time,"…
This podcast episode, hosted by Teresa Torres with Petra Wille, examines the difference between organizations that fund projects and those that fund teams. The conversation argues that project-based funding clashes with…
This podcast episode features Petra Wille explaining her new Product Leadership Wheel, a self-assessment framework that extends her earlier PM Wheel to senior product leaders. It organizes product leadership around 12…
Teresa Torres and Hope Gurion argue that a champion such as a CEO can start a product operating model shift, but it stalls without support from leaders and stakeholders across the company. Pilot teams need managers and…
Teresa Torres and Petra Wille examine whether the wave of AI prototyping tools (Replit, V0, Bolt, Lovable, WindSurf) genuinely helps product discovery work. They argue these tools can rapidly produce interactive…
Teresa Torres and Hope Gurion argue that teams new to outcome-oriented product management lack several hard skills, so leaders must deliberately build them for pilot teams to succeed during an organizational…
This podcast episode tackles Product Operations, a role many organizations find ambiguous. Teresa Torres and Petra Wille explore what product ops is and is not, how it overlaps with HR, agile coaching, and the CPO role…
Teresa Torres and Hope Gurion argue that when shifting to a product operating model, companies should start with a small set of pilot teams rather than training everyone at once, which tends to produce chaos and…
In this podcast episode, host Teresa Torres and guest Petra Wille examine whether every product outcome must be measurable. Torres revisits her long-held view that outcomes should always be metrics and explains why she…
In this podcast episode, Teresa Torres and Petra Wille examine how people behave in communities, noticing a growing number of members who ask what they can get rather than how they can help. They argue that community…
Teresa Torres answers a reader's question about how often product teams should ship customer value, concluding that weekly or biweekly delivery is an ideal benchmark rather than an immediate requirement. She explains…
This podcast episode asks whether an organization can run a product operating model and a project operating model at the same time. Teresa Torres and Petra Wille contrast the two: project models organize around fixed…
Teresa Torres profiles Chi Phan, a senior PM who was asked to evaluate whether her company should build an API to automate a manual order-fulfillment process between consumers, vendors and her company. Chi used internal…
This podcast episode, hosted by Teresa Torres with guest Petra Wille, argues that saying no is a core product management skill rather than an optional extra. The conversation accepts that there is always more work than…
Teresa Torres profiles Gary Clift, a Senior Director of Product for a travel-industry API, who used continuous discovery habits to address why customers were resisting migration to a new version of his company's API…
In this podcast episode, Teresa Torres and Petra Wille examine why product leaders underinvest in their own development. They argue the real blockers are less about budget and more about stigma around coaching…
Teresa Torres and Petra Wille argue that a giant, messy product backlog is a symptom of unclear filtering rather than a ranking problem. They question whether scoring frameworks like ICE and RICE help when hundreds of…
Teresa Torres and Petra Wille argue that many organizations do not have a clearly written product strategy, and that the strategy actually in play is often implicit and revealed by what teams build and learn. They…
Teresa Torres describes how her course business was drowning in manual admin work across several tools, and how a mistake-prone admin process led her to automate using APIs. She explains her approach: pick a single…
This podcast episode features Teresa Torres and Petra Wille discussing how they build conference talks from scratch and how new speakers can get started. They share their distinct processes: Petra works with mind maps…
Teresa Torres argues that API teams need product discovery because customer-facing APIs are products, and gaps in them cost adoption. She identifies six recurring usability problems developers hit when learning a new…
This podcast episode examines how capacity planning, a common quarterly ritual of allocating team time to fixed deliverables, fits within outcome-driven and discovery-first product organizations. The hosts argue that…
Teresa Torres introduces a multi-week series arguing that API teams need more product discovery, and aims to bridge API engineers and discovery practitioners. This installment explains the basics: what an API is, how…
Teresa Torres and Petra Wille discuss the crowded product coaching landscape and help listeners understand the different coaching settings (individual, group, team) and coaching types (general product, discovery…
This podcast episode, hosted by Teresa Torres with guest Petra Wille, examines whether product discovery differs fundamentally between B2B and B2C products. The hosts argue the core principles are largely consistent…
Teresa Torres and Hope Gurion argue that a common mistake in organizational transformation, such as shifting to outcome-driven teams or a product operating model, is training everyone at once. Such broad mandates rarely…
This podcast episode, hosted by Teresa Torres with guest Petra Wille, examines the difference between product training and product coaching and when each is the right tool. Training builds foundational knowledge and…
Teresa Torres addresses a common problem in continuous discovery: weekly customer interviews surface valuable opportunities that fall outside the team's current outcome. She argues against forcing conversations back on…
This podcast episode tackles a common trap for internal product teams: gathering requirements through stakeholder meetings instead of observing how real users actually behave. The hosts argue that when colleagues are…