Product discovery coach, author of Continuous Discovery Habits; writes Product Talk.
“Listen to this episode on: Spotify | Apple Podcasts Frameworks are everywhere in product management, from Business Model Canvases to Opportunity Solution Trees to Jobs to Be Done, and they promise structure, clarity, and efficiency. But what happens when they become rigid recipes that stifle creativity and slow down progress? In”
Teresa Torres and Petra Wille discuss a trend on LinkedIn of generating Opportunity Solution Trees with AI, including tools that promise instant user insights from synthetic personas. They argue that product teams…
Teresa Torres argues that defining the ideal customer profile should not belong to one function but be shared across product, design, engineering, sales, marketing, customer success, and finance. Cross-functional…
This podcast episode, hosted by Teresa Torres and Petra Wille, examines why product leaders struggle to protect time for deep, focused work such as strategic thinking, team alignment, and creative exploration. The hosts…
Teresa Torres and Hope Gurion argue that many organizational transformations toward the product operating model stall because companies start before they are ready. Driven partly by consultants and the success of big…
Teresa Torres and Petra Wille discuss the gap many product teams feel between modern, outcome-driven practices like continuous discovery and experimentation and the realities of organizations that do not support them…
Teresa Torres argues that teams should adopt continuous discovery through small, sustainable habits rather than attempting a full transformation at once, which often leads to frustration. She adapts Nisha Vora's SPICEY…
Teresa Torres uses her annual letter to reflect on a burnout-filled 2024, where she rediscovered joy in her work by reworking her community, launching a self-paced course, and tightening her email and webinar offerings…
Teresa Torres profiles how Edwin Yuen, a product designer at The Times London, uses Vistaly to build opportunity solution trees for his puzzle-focused squad. The piece presents a practical, tool-specific walkthrough of…
Teresa Torres recaps her talk and fireside chat at Y Oslo 2024 on continuous discovery. She argues discovery is a team activity involving engineers, designers and PMs, that teams should start with the smallest possible…
This Product in Practice profile follows Eva Spexard, Head of Operations and People at Passion.io, who applies continuous discovery habits to the employee experience rather than to a product. She treats employees as…
Teresa Torres and the Continuous Discovery Habits community explore what a product manager should do after inheriting a large, aging product backlog of feature requests and bugs. The discussion rejects both extremes of…
Teresa Torres publishes a running list of product conferences for 2025, organized by month with dates, event names, and locations. The list is intentionally non-exhaustive and invites readers to submit missing events…
Teeba Alkhudairi, a product manager, used continuous discovery skills during her job search by mapping each target company's revenue model into business outcomes, then breaking those into product outcomes and…
Teresa Torres argues that the engineer in a product trio should be the one with the most authority over technical feasibility, but that the word "lead" causes confusion because it conflates seniority, management, and…
Teresa Torres argues that the biggest barrier to continuous discovery is getting consistent access to customers, and that teams must automate recruiting so interviews happen without weekly hustle. She explains that…
Teresa Torres draws on the 2022 CDH Benchmarks survey of roughly 2,000 people to examine why product trios (PM, designer, engineer) often fail to collaborate effectively. Although most respondents worked in trios, about…
Teresa Torres profiles Yury Oleynik, VP of Product Management at HiveMQ, and how his team automated recruiting for continuous customer interviews. Early manual outreach campaigns to thousands of free-plan users yielded…
Teresa Torres announces a second run of the Continuous Discovery Habits (CDH) Benchmark Survey, aimed at measuring how many product teams have adopted a continuous cadence to discovery work. She argues that the…
Teresa Torres profiles how Botify, a B2B SaaS company, gradually moved from siloed roles to product trios (PM, designer, tech lead) starting in 2019. The shift was driven by its Chief Product Officer and several team…
Teresa Torres addresses a recurring question from product teams: who should count as a customer for interviews in continuous discovery. She argues that a customer is whoever uses the product or makes the purchase…
This Product in Practice story from Ramsey Solutions explains how the company got engineers to take part in product trios, despite their reluctance. Engineers feared falling behind technically and saw the tech lead role…
Teresa Torres describes a conversation with the Consider and Contact team at Hemnet about moving their opportunity solution trees from Miro to Jira Product Discovery. The team initially found Miro effective, but as…
Teresa Torres argues that a clear desired outcome sets the scope, latitude, and success measure for product discovery, yet many teams struggle to define one. She distinguishes outcomes (the impact of work on customers…
Teresa Torres argues that atypical customer stories, the ones that stand out from the rest of an interview set, are valuable rather than something to discard during continuous discovery. Teams often focus only on shared…
Teresa Torres argues against generative AI tools that try to replace real discovery work, such as synthetic customer interviews, auto-generated opportunity solution trees, or AI-drafted artifacts. She explains that…
Convo's product team set out to test assumptions about a feature letting Deaf users bring an interpreter into a Zoom meeting, but running those tests over Zoom introduced confusing meta-tasks and technical problems…
Teresa Torres argues that product trios, small cross-functional teams of product, design, and engineering, should jointly own both discovery (deciding what to build) and delivery. She contrasts this with waterfall…
Teresa Torres shares four examples from coach Ellen Juhlin of using in-app surveys to sustain customer touchpoints as part of continuous discovery. Across different products, Ellen tried a Mixpanel pop-up, an onboarding…
Stephanie Leue, then Chief Product Officer at Doodle, describes moving a team that had been run as a top-down feature factory toward continuous discovery. Despite good data access, customer feedback channels, and a new…