By Teresa Torres · producttalk.org · @ttorres on X · LinkedIn
Teresa Torres announces a second run of the Continuous Discovery Habits (CDH) Benchmark Survey, aimed at measuring how many product teams have adopted a continuous cadence to discovery work. She argues that the industry's public conversation often describes an ideal world most product teams don't live in, and that hard data is needed to show real progress. The post asks practitioners of any discovery maturity to take the roughly seven-minute survey and share it, with raffle incentives for participants. Results are promised on the blog after the new year. The post matters because it frames discovery adoption as a measurable outcome rather than an aspiration.
01Key takeaways
- Treat continuous discovery adoption as a measurable outcome, not just a directional belief.
- Acknowledge that most teams do not yet work in the idealized way promoted in product writing.
- Share honest data about current practice, including low-maturity teams, to get an accurate industry picture.
- Benchmarking your team's discovery habits against peers can reveal where you stand and where to focus.
- Participation from teams at every stage of discovery maturity makes benchmark results more representative.
02Key sections
- Why the benchmark exists
- Torres explains that growing the number of teams practicing continuous discovery has been her organization's North Star, and that it was hard to measure until the first survey in 2022.
- Measuring the gap between ideal and reality
- She responds to criticism that thought leaders describe idealized practices, acknowledging most teams are not yet outcome-driven or regularly testing assumptions, while arguing progress exists but is under-reported.
- Taking the survey
- Readers are invited to complete a short survey, with a raffle of course tickets and memberships offered as an incentive, and participation from teams at any discovery stage is encouraged.
- Spreading the word
- The post supplies ready-made sharing options for X, LinkedIn, and email to help grow response volume and reach a broad industry sample.
- Publishing the results
- Torres commits to sharing aggregated findings on Product Talk after the new year, giving the community a benchmark of industry practice.
03From the post
“For years, I’ve shared that Product Talk’s primary outcome is to increase the number of product teams who adopt a continuous cadence to their discovery work. This has been our North Star metric. It has guided our work. It inspired me to write my book. It’s what”
04Frameworks mentioned
Summary and takeaways written by PM Atlas; quotes are short excerpts. © the original author.