Drawer 03 · 208 notes · 72 people · 2005–2026

Growth & retention

Acquisition loops, activation, onboarding, retention, and PLG

Q:
Answers from Growth & retention notes, cited
Product Talk · Teresa TorresJun 17, 2013

Read Lean Analytics

Jun 17, 2013 · 3 min

“If you haven't read Lean Analytics by Alistair Croll and Ben Yoskovitz, stop reading this blog post and go pick up a copy. No really. It's that good. For those of you who didn't stop reading to go buy the book, I'll work on convincing you.”

SVPG · Marty CaganNov 15, 2006

Help Prevent User Abuse

Nov 15, 2006 · 5 min

Cagan argues that 'user abuse' happens when product teams ship changes that users didn't ask for, didn't expect, or can't absorb, and that it is largely caused by the natural human resistance to change. He explains that…

Product Talk · Teresa TorresMar 14, 2013

How To Run an A/B Test

Mar 14, 2013 · 11 min

Teresa Torres argues that A/B testing should follow the scientific method rather than being used for trivial tweaks like button colors or wording. She recommends starting from a real insight about why recipients ignore…

Product Talk · Teresa TorresJun 7, 2012

Why the BranchOut Decline Isn't Surprising

Jun 7, 2012 · 3 min

Teresa Torres argues that the rapid user decline of BranchOut, a Facebook-based social recruiting app, was predictable because its core assumption failed. Her team had built a similar product and, through interviews…

Product Talk · Teresa TorresMar 6, 2013

Measuring The Success Of Product Emails

Mar 6, 2013 · 4 min

This post sets out what product teams should realistically expect from email metrics: open rates, click-through rates, conversion rates, and unsubscribes. It explains that open rates are an imperfect approximation…

Product Talk · Teresa TorresMar 1, 2013

Designing Product Emails That Convert

Mar 1, 2013 · 5 min

Teresa Torres argues that product emails only help if they are designed to convert, and recommends building a reusable email template rather than designing each message from scratch. A template lets teams user-test and…

SVPG · Marty CaganFeb 14, 2006

Gentle Deployment

Feb 14, 2006 · 3 min

Cagan argues that shipping updates to an established user community requires care, because users dislike change and today's connected internet lets them punish bad releases quickly. He calls the disciplined approach to…

Lenny’s Newsletter♥ 32

How marketplaces win

Aug 3, 2021 · 7 min
Subscriber post — summary only

The post argues that marketplaces succeed by choosing one of three routes: delivering far more convenience, offering a significantly lower price, or unlocking desirable supply that customers want. It also explains what…

SVPG · Marty CaganJan 19, 2015

The Power of Customer Misbehavior

Jan 19, 2015

Marty Cagan argues that product teams can find major opportunities by letting customers use their products for purposes the company never planned or officially supports. He describes this as a third path beyond…

Lenny’s Newsletter♥ 255

Best of Lenny’s Newsletter 2025

Jan 6, 2026 · 8 min
Subscriber post — summary only

Lenny Rachitsky's year-end roundup collects the most popular posts from his newsletter, grouped by theme such as AI, career, strategy, growth, and execution, plus a few all-time classics. He also reviews his 2025 goals…

SVPG · Marty CaganAug 2, 2011

Competition

Aug 2, 2011

Marty Cagan argues that competition is a constant in most markets, yet companies often waste energy reacting to rivals through feature-chasing and attacking competitors' weaknesses. He contends customers rarely leave…

Lenny’s Newsletter♥ 23

Choosing a take rate

Apr 6, 2021 · 8 min
Subscriber post — summary only

Lenny Rachitsky explains how marketplace and platform builders should choose a take rate, the fee charged on each transaction. He introduces a simple formula combining convenience and demand minus competition, walks…