Drawer 04 · 76 notes · 23 people · 2005–2026

Pricing & monetization

Pricing models, packaging, willingness to pay, and business models

Q:
Answers from Pricing & monetization notes, cited
Lenny’s Newsletter · Free post♥ 14

This Week #15: When should a SaaS startup raise money 💰

Feb 25, 2020 · 4 min

“Hello and welcome to another edition of my weekly newsletter 👋 If you’re finding this newsletter valuable, consider sharing it with friends 🤜🤛 Q: We’re a SaaS startup with a three-person team. We’re at a stage now where we’re onboarding a few new customers per week and things are picking up. When you were building Localmind – at what point did you put your foot down on the hiring? We’ve raised some angel money before but not sure…”

SVPG · Marty CaganDec 18, 2007

Solutions Products vs. Solutions Marketing

Dec 18, 2007 · 4 min

Marty Cagan and Martina Lauchengco argue that the terms "product" and "solution" are often misused, especially in enterprise and infrastructure software. They define a real product as one customers pay for, that works…

Lenny’s Newsletter♥ 41

How to increase virality

Feb 2, 2021 · 13 min
Subscriber post — summary only

The post answers how to increase a product's virality, first arguing that virality should only be a primary growth engine when the product naturally suits it, versus performance marketing, content, or sales. It defines…

SVPG · Marty CaganFeb 28, 2006

Death of a Salesman

Feb 28, 2006 · 4 min

Cagan argues that the traditional role of the salesperson is shrinking as customers now research, trial, and buy products online before ever talking to a rep. He identifies the main barriers that kept people buying…

HEY World · Jason FriedNov 18, 2025

Quality: The Concept2 RowErg

Nov 18, 2025

Jason Fried, co-founder of Basecamp, praises the Concept2 RowErg indoor rowing machine as a benchmark of product quality. He describes its simple, durable construction, low maintenance, easy assembly and compact…

SVPG · Marty CaganMar 9, 2014

Flavors of Analytics

Mar 9, 2014 · 3 min

Marty Cagan argues that product teams often fixate on a single kind of analytics, usually web analytics, and miss the larger picture. He lays out four flavors that matter for product work: user analytics on how real…

Lenny’s Newsletter♥ 89

When and how to run a billboard campaign

Jun 18, 2024 · 17 min
Subscriber post — summary only

Lenny Rachitsky synthesizes lessons from Stytch's CEO and marketing leaders at other startups on running out-of-home (billboard, bus, transit) ad campaigns for B2B software. The post argues OOH is best for brand…

Lenny’s Newsletter♥ 64

How to be prepared for layoffs

Feb 21, 2023 · 7 min
Subscriber post — summary only

Lenny Rachitsky answers a reader worried about layoffs by compiling advice from people who were recently laid off. The post walks through seven preparation steps, including documenting accomplishments, rebuilding your…