By Jason Fried · world.hey.com · @jasonfried on X · LinkedIn
Jason Fried, co-founder of Basecamp, praises the Concept2 RowErg indoor rowing machine as a benchmark of product quality. He describes its simple, durable construction, low maintenance, easy assembly and compact storage, plus a basic black-and-white display that runs on batteries and needs no charging. The rower's stability and restraint are highlighted, and he argues it is priced well for what it delivers. The piece frames the product as a model for anyone building things: aim for the same level of care and craft.
01Key takeaways
- Judge quality by longevity and low maintenance, not just by novel features.
- Knowing where to stop adding features is itself a mark of good product design.
- Attention to small practical details, like usability when sweaty or easy storage, shapes lasting satisfaction.
- Use an exemplary product as a reference point to calibrate the craft you aim for.
- A higher upfront price can be excellent value when the product lasts for years.
02Key sections
- Durability and simplicity
- The rower is praised for its sturdy materials, minimal upkeep and long expected lifespan. Its straightforward construction is presented as a strength.
- Thoughtful design details
- Easy assembly, a small footprint when stored upright, and a simple display with sweat-friendly buttons show practical consideration for real use.
- Restraint in features
- The display avoids touchscreens and charging needs, which the author sees as evidence the makers knew where to stop adding complexity.
- Stability and value
- Wheels and a firm grip on the floor eliminate wobble, and the price under $1000 feels like a bargain for the quality delivered.
- A benchmark for builders
- The author concludes the product is a pinnacle to aim for, regardless of what someone is making.
03From the post
“The Concept2 RowErg is one of the highest quality products I've ever used. Had one for years now, feels like it'll last another 100. Simple construction, durable materials, low maintenance. Comically easy to assemble. Tips up for storage, leaving a tiny footprint. The PM5 display is simple B&W, no touchscreen, just a few easy-to-use-when-sweaty rubberized buttons. Just two D batteries…”
Summary and takeaways written by PM Atlas; quotes are short excerpts. © the original author.