Drawer 14 · 397 notes · 75 people · 2005–2026

Communication & influence

Writing, storytelling, stakeholder management, and influence

Q:
Answers from Communication & influence notes, cited
Product Talk · Teresa TorresNov 22, 2023

The Power of Opportunity Solution Trees: 7 Key Benefits Revealed

Nov 22, 2023 · 10 min

“Opportunity solution trees are a simple way of visually representing the paths you might take to reach a desired outcome. The root of the tree is your desired outcome—the business need that reflects how your team can create business value. Next is the opportunity space. These are the customer”

Lenny’s Newsletter♥ 419

A guide to advanced B2B positioning

Mar 10, 2026 · 15 min
Subscriber post — summary only

Lenny's paid guest post by April Dunford, a positioning expert who has worked with 300+ B2B companies, covers four advanced roadblocks that derail positioning work. It argues that disagreement over competitors, product…

Product Talk · Teresa TorresFeb 19, 2025

The Impact of Working in a Product Trio

Feb 19, 2025 · 6 min

Teresa Torres argues that defining the ideal customer profile should not belong to one function but be shared across product, design, engineering, sales, marketing, customer success, and finance. Cross-functional…

SVPG · Marty CaganOct 15, 2019

Coaching – Imposter Syndrome

Oct 15, 2019 · 3 min

Marty Cagan argues that Imposter Syndrome is real and healthy when understood correctly: it is a signal that you have not prepared enough. Rather than trying to push past the fear, he uses it as motivation to study…

The Looking Glass · Julie Zhuo♥ 131

I am an idiot

Apr 21, 2026

Julie Zhuo's short essay, titled "I am an idiot," reflects on intellectual humility in an era when AI systems can seem to know more than we do. The piece is framed as personal notes rather than a formal argument, using…

The Looking Glass · Julie Zhuo♥ 126

The Lost Art of Crying

Nov 6, 2025

Julie Zhuo's personal essay traces how she came to see herself as an "ice queen": someone who learned to suppress emotion and present a composed, controlled surface. The piece frames emotional guardedness as a…

SVPG · Marty CaganAug 4, 2020

Product Vision vs. Mission

Aug 4, 2020 · 4 min

Cagan argues that many companies confuse a product vision with a mission statement, a slogan of purpose that does not do the work a product vision must do. He also criticizes the practice of each product team inventing…

SVPG · Marty CaganDec 15, 2012

High-Integrity Commitments

Dec 15, 2012 · 3 min

Cagan argues that the friction around commitments in Agile product teams stems from making them too early, before the team knows whether a solution is feasible, valuable, and viable. Because product ideas often fail or…

Product Talk · Teresa TorresJul 10, 2014

The Ethics of the Data We Collect

Jul 10, 2014 · 8 min

Teresa Torres argues that product builders rarely stop to consider the ethics of the data they collect, even though user tracking has grown far beyond the cookies that alarmed people in the late 1990s. She notes that…