Newsletter · Podcast · X

Lenny Rachitsky

Writer of Lenny's Newsletter and host of Lenny's Podcast.

LR
Essays & posts326
Podcast episodes317
X posts6
Newest first
Lenny’s Podcast126 min

The original growth hacker reveals his secrets

Sean Ellis · Sep 5, 2024
Key learnings
  • Ask users how they would feel if they could no longer use the product; a high share saying 'very disappointed' is a leading…
  • Survey a random sample of users who have actually experienced the product and used it more than once recently, not just sign-ups…
  • Use the very-disappointed group as a filter: find their primary benefit and the context ('why is this important to you') to craft…
Lenny’s Podcast105 min

How to consistently go viral: Nikita Bier’s playbook for winning at consumer apps (co-founder of TBH, Gas, advisor, investor)

Nikita Bier · Aug 25, 2024
Key learnings
  • Look for latent demand: when users go through a distorted workaround to get a value, that signal can reveal a product idea with…
  • Target teens for social and communication products, since invitations per user drop roughly 20% per year from age 13 to 18, and…
  • Build a reproducible testing process: Bier argues that the number of shots at bat and how reliably you test ideas matters more…
Lenny’s Podcast115 min

Unorthodox PM wisdom: Automating user insights, unselling job candidates, logging every decision, more

Kevin Yien · Aug 18, 2024
Key learnings
  • Consider entering product management from engineering, design, or sales, since those roles teach you the front-line work a PM…
  • Treat product management as converting a team's potential energy into realized customer value, and only add PMs where that work…
  • Write clearly and compellingly enough that others can act on it; Kevin argues a PM who cannot sell or support their own product…
Lenny’s Podcast160 min

Improve strategy, influence, and decision-making by understanding your brain

Evan LaPointe · Aug 11, 2024
Key learnings
  • Send questions to the right mental mode: most people over-rely on fast, recall-based thinking, so deliberately route problems to…
  • Start meetings with priming, stating the context, shared goal, and guiding principles before jumping into decisions; mismatched…
  • Know your own personality and openness level, then be vulnerable with your team about how you naturally react to abstract vision…
Lenny’s Podcast92 min

How embracing emotions will accelerate your career

Joe Hudson · Aug 8, 2024
Key learnings
  • Treat the critical inner voice as usually wrong and unhelpful; rather than trying to silence it, respond to it differently…
  • Respond to a fearful inner critic with compassion, such as acknowledging it is scared and that you are there with it, instead of…
  • Approach emotional change as experimentation and self-discovery, not self-improvement, since failed attempts at self-improvement…
Lenny’s Podcast87 min

Lessons from scaling Uber and Opendoor

Brian Tolkin · Aug 4, 2024
Key learnings
  • Treat operations and product as complementary engines rather than rivals; a company runs best when both feed each other with…
  • Start with manual, human-in-the-loop processes to learn, then automate with technology once volume makes manual work break…
  • Be explicit about where scarce engineering effort goes, focusing on the core leverage point (like dispatch and pricing early on)…
Lenny’s Newsletter♥ 184

How should you monetize your AI features?

Jul 30, 2024 · 15 min
Subscriber post — summary only

Lenny Rachitsky and Palle Broe analyze how 44 application-layer tech incumbents monetize AI features, comparing direct and indirect strategies. They argue direct monetization (add-ons, standalone products, or plan…

Lenny’s Podcast124 min

The ultimate guide to performance marketing

Timothy Davis · Jul 28, 2024
Key learnings
  • Paid acquisition suits most businesses because paid search is user-driven, so start by checking where users already find you and…
  • Run small signs-of-life tests first, starting with your own customer data for lookalike audiences at a 1% match, before…
  • Don't copy winning creative across platforms; user mindset and behavior differ, so adapt messaging for each platform.
Lenny’s Podcast85 min

5 essential questions to craft a winning strategy

Roger Martin · Jul 25, 2024
Key learnings
  • Strategy is an integrated set of choices that compels desired customer action, since customers are the one thing a company cannot…
  • Work through the five cascade questions together: winning aspiration, where to play, how to win, required capabilities, and…
  • Winning requires being either differentiated or lowest cost; without one of those, competitors can keep pushing you back step by…
Lenny’s Newsletter♥ 187

New data on the product job market

Jul 23, 2024 · 8 min
Subscriber post — summary only

Lenny Rachitsky shares near-real-time U.S. job-market data on product and product-adjacent roles, gathered via a third-party data firm. The post argues that growth roles are expanding fastest, PM hiring has plateaued…

Lenny’s Podcast91 min

Building a world-class data org

Jess Lachs · Jul 14, 2024
Key learnings
  • Treat analytics as a business-impact function with a seat at the table, answering 'so what do we do now?' rather than only…
  • A central analytics org with pods mapped to partner teams keeps talent bars consistent, creates growth paths, and avoids…
  • Carve out intentional time for self-directed deep dives, such as hackathons, because exploratory work is the first thing to slip…
Lenny’s Podcast173 min

Building product at Stripe: craft, metrics, and customer obsession

Jeff Weinstein · Jul 11, 2024
Key learnings
  • Treat a customer who takes time to complain as a rare gift; respond quickly and personally, since speed signals that you care.
  • Before investing in craft or polish, confirm the product solves a burning problem customers would pause their day for; polish…
  • Discount feedback from friends and casual users; focus on the specific target customer who has the problem and would pay to solve…
Lenny’s Podcast131 min

Pattern Breakers: How to find a breakthrough startup idea

Mike Maples Jr · Jul 7, 2024
Key learnings
  • Look for inflections: external turning points, whether technological, regulatory, or shifts in belief, that newly empower people…
  • Stress-test any inflection by asking what specific new thing exists, how it empowers specific people, and under what conditions…
  • A strong insight is non-obvious and non-consensus but also right; if everyone likes your idea, it is probably too similar to the…
Lenny’s Podcast58 min

Dylan Field live at Config: Intuition, simplicity, and the future of design

Dylan Field · Jun 30, 2024
Key learnings
  • Treat intuition as a hypothesis generator: propose hunches, then debate them and test them against data before committing.
  • Read customer feedback constantly and dig past stated requests to find the real underlying problem users are trying to solve.
  • Ship early to get feedback faster, but hold a firm quality bar, since software can be iteratively improved after launch.
Lenny’s Podcast95 min

The social radar: Y Combinator’s secret weapon

Jessica Livingston · Jun 27, 2024
Key learnings
  • Watch how co-founders interact: whether they get along, finish each other's sentences, or let one partner dominate, since…
  • Treat defensiveness under questioning as a red flag; strong founders respond with "here's what I figured out" and engage in a…
  • Look for earnestness: founders who admit when they don't know an answer and who have a real personal connection to the problem…
Lenny’s Podcast109 min

Making an impact through authenticity and curiosity

Ami Vora · Jun 23, 2024
Key learnings
  • Sublimate your ego: prioritize reaching the right outcome over being right, since others often hold information you lack.
  • Respond to disagreement with curiosity by asking the other person to explain their reasoning, and pause before reacting to avoid…
  • Keep product reviews short, bring a clear recommendation, and use them to calibrate on reusable principles rather than to approve…