Read the original at Lenny’s Newsletter ↗lennysnewsletter.com · subscriber post
By Lenny Rachitsky · lennysnewsletter.com · @lennysan on X · YouTube · LinkedIn
A paid newsletter post summarizing Lenny Rachitsky's podcast conversation with SEO expert Ethan Smith. It explains the three main types of SEO, contrasts contextual and navigational internal links, and argues that internal linking is an underused growth lever that most websites neglect. It closes with a four-step internal linking process and a caution about relying on AI for writing.
Subscriber post — summary only01Key takeaways
- Internal links are a major, often overlooked SEO lever; most websites underuse them.
- Without internal links, search engines lack paths to discover all of a site's pages.
- Contextual links within content carry more SEO value than navigational menu links.
- Audit internal links, link low-traffic pages to top-performing pages, and use descriptive anchor text.
- Use AI for research and outlines, but keep human-written content for factual accuracy.
02Frameworks mentioned
Summary and takeaways written by PM Atlas; quotes are short excerpts. © the original author.