Drawer 09 · 288 notes · 89 people · 2005–2026

Startups & founders

Product-market fit, fundraising, early-stage building, and founder lessons

Q:
Answers from Startups & founders notes, cited
Lenny’s Newsletter · Free post♥ 432

How to kickstart and scale a marketplace business

Nov 20, 2019 · 11 min

““Everyone's always looking for the hack - what's the channel that will unlock something big? But every time we looked for a reason we weren't growing, it always came back to the basics –– selection, delivery quality, pricing. That's it. Always come back to first principles. Whenever we made a mistake, we forgot this.” – Micah Moreau (DoorDash, VP of Growth) (This is a special edition of my newsletter — the first in a series of posts…”

Lenny’s Newsletter♥ 93

How to win in consumer subscription

May 17, 2022 · 20 min
Subscriber post — summary only

Lenny draws on interviews with founders and product leaders at Noom, Duolingo, Grammarly, Calm, Spotify, Future, Flo and others to explain what helps consumer subscription apps last. The core argument is that winners…

Product Talk · Teresa TorresDec 6, 2011

Great Product Books: Where To Get Started

Dec 6, 2011 · 3 min

Teresa Torres argues that great product management means thinking from the whole business's perspective: a product must not only please customers but also earn money from them, which is the hardest part. She recommends…

Lenny’s Newsletter♥ 194

Hiring your early team

Oct 3, 2023 · 33 min
Subscriber post — summary only

Part six of Lenny Rachitsky's B2B startup series covers hiring an early team, organized around four questions: who to hire first, where to find people, how to persuade them to join, and when to bring on a salesperson…

Lenny’s Podcast114 min

How a great founder becomes a great CEO

Jonathan Lowenhar · Dec 5, 2024
Key learnings
  • Being a founder is a state of being, while being a CEO is a craft; founders should deliberately develop CEO skills like planning…
  • Calibrate between founder mode and manager mode depending on what the moment needs; great CEOs know when to dive into details and…
  • Start planning by working backwards from your next major milestone (exit, fundraise, profitability, or wind-down) and define what…
Product Talk · Teresa TorresAug 26, 2013

Is Your Idea a Viable Business?

Aug 26, 2013 · 3 min

Teresa Torres argues that most product ideas are born from fleeting thoughts, but only some should become businesses. She offers a set of questions to test an idea's viability before investing heavily. Her approach…

The Looking Glass · Julie Zhuo♥ 66

The Making of a Founder

Aug 21, 2025
Subscriber post — summary only

Julie Zhuo's paid essay reflects on the path into founding a company, framing it as a hero's journey shaped by conviction. Based on the excerpt provided, the piece looks back on the starting point and suggests founders…

Lenny’s Podcast117 min

Kunal Shah on winning in India, second-order thinking, the philosophy of startups, and more

Kunal Shah · Mar 24, 2024
Key learnings
  • Use the Delta 4 test: if a new product is at least four points better than the existing alternative on a 1-10 scale, it tends to…
  • Check whether a feature is genuinely more efficient than the old way; adding technology alone does not guarantee a Delta 4…
  • In low-income markets, evaluate user counts with caution: India can deliver huge DAUs but low ARPU, so judge business potential…
Product Talk · Teresa TorresDec 11, 2013

Wow, When Something Resonates ...

Dec 11, 2013

Teresa Torres shares a short, personal reflection prompted by a quote from Brett Martin about his decision to step away from his startup Sonar. Her core point is that founders sometimes must concede a battle to win the…

SVPG · Marty CaganJun 30, 2026

Great Products, Bad Companies

Jun 30, 2026 · 4 min

Marty Cagan argues that great products are necessary but not sufficient for a great company, because a company known for strong products attracts predatory investors and executives who strip value for quick financial…

Lenny’s Podcast107 min

The hidden pattern behind successful products

Mark Pincus · Jun 14, 2026
Key learnings
  • Use Proven, Better, New: master what already works first, make it measurably better in ways 10 out of 10 existing users would…
  • Assume your instincts are right but your specific ideas are often wrong; test many ideas in your innovation zone and fail for the…
  • Start humbly and small; ambitious visions before product-market fit tend to cause failure, and early wins usually come from…
Lenny’s Podcast118 min

Inside Linear: Building with taste, craft, and focus

Karri Saarinen · Oct 8, 2023
Key learnings
  • Ship features early to a small set of users or internal teammates and polish only at general release, rather than perfecting…
  • Co-create early features with one or a few large customers to clarify how complex workflows should actually work.
  • Give project teams ownership of their features; craft often emerges when engineers and designers discover better interaction…
Lenny’s Newsletter♥ 82

How to activate your investor network

Dec 6, 2022 · 18 min
Subscriber post — summary only

Lenny Rachitsky shares tactics from angel investor and founder Sam Corcos on getting real value from investors. The post argues founders often fail to activate their networks because they don't ask well, and covers…

Lenny’s Podcast107 min

Building a magical AI code editor used by over 1 million developers in four months: The untold story of Windsurf

Varun Mohan · Apr 20, 2025
Key learnings
  • Expect your first big bet to be wrong; stay irrationally optimistic about the vision while ruthlessly testing and discarding the…
  • Be willing to pivot fully and quickly when hypotheses break, as Varun's team did when model architectures converged on…
  • Build the interface where AI-generated code gets reviewed, not just where it gets typed; Windsurf's tripled acceptance rate after…