Lenny’s Newsletter · Subscriber post · Growth & retention · Startups & founders

How to activate your investor network

Examples and tactics for getting the most out of your investors

Lenny RachitskyDec 6, 202218 min♥ 82
SourceLenny’s Newsletter
KindSubscriber post
PublishedDec 6, 2022
Readers♥ 82
Originallennysnewsletter.com ↗
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Lenny Rachitsky shares tactics from angel investor and founder Sam Corcos on getting real value from investors. The post argues founders often fail to activate their networks because they don't ask well, and covers building a network around eigenvector centrality, setting expectations early, and making targeted, time-bounded, specific asks with follow-up.

Subscriber post — summary only

01Key takeaways

  • Build an investor network by connecting to the top person in many different dense networks, not just one cluster of similar people.
  • Set expectations about active involvement before accepting investor money so you can hold investors accountable.
  • Treat investor requests as abundant; people generally like being helpful, and silence often reflects weak asks.
  • Make asks targeted to relevant people, time-bounded to take about a minute, and specific in scope.
  • Always close the loop with a thank-you note after an investor delivers, since it increases future support.

02Frameworks mentioned

Summary and takeaways written by PM Atlas; quotes are short excerpts. © the original author.