Founders are doing product marketing earlier than they think. The market starts teaching you how buyers see the product almost immediately. What they compare it to affects the story you tell. Objections and lost deals often expose something deeper about the product itself. That
What does it take to build an AI app builder specifically for product managers—not engineers—inside an already crowded market? In this episode of Just Now Possible, Teresa Torres talks with Brian De Haaff (CEO and Co-Founder), Chris Waters (CTO and Co-Founder), and Sarah Moisan-Thomas (Senior…
Founders are doing product marketing earlier than they think. It usually shows up when a buyer says something you weren’t expecting. That gap between how you describe the product and how buyers see it can change the story you tell and what gets built next. If you’re a founder