By Hiten Shah · medium.com · @hnshah on X · LinkedIn
Founders are doing product marketing earlier than they think. The market starts teaching you how buyers see the product almost immediately. What they compare it to affects the story you tell. Objections and lost deals often expose something deeper about the product itself. ThatHiten Shah on X · Oct 7, 2026
Hiten Shah says founders learn how buyers see the product quickly, and comparisons and lost deals reveal deeper product issues.
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