Drawer 09 · 291 notes · 89 people · 2005–2026

Startups & founders

Product-market fit, fundraising, early-stage building, and founder lessons

Q:
Answers from Startups & founders notes, cited
Medium · Hiten ShahOct 25, 2025

The Toy That Becomes an Operating System

Oct 25, 2025 · 3 min

“The next operating system grows from curiosity. What feels like a toy today becomes the foundation of tomorrow. Wabi feels light, even whimsical, but that is how big shifts always begin. The first computers were for hobbyists. The first social networks felt like games. Wabi’s mini-apps have that same energy. What looks like play is actually the start of a…”

SVPG · Marty CaganSep 12, 2023

Who Is Product Operating Model For?

Sep 12, 2023

Marty Cagan addresses a common objection from non-tech companies: that the product operating model doesn't apply to them. He argues that being a 'tech company' is about how a business chooses to power its offering with…

SVPG · Marty CaganDec 2, 2019

Inside SVPG

Dec 2, 2019 · 6 min

Marty Cagan explains how SVPG operates: it advises startups and growth-stage companies and runs public and private workshops on how strong product teams work. Demand far exceeds capacity, which he attributes to SVPG's…

Lenny’s Newsletter♥ 175

State of the product job market, part 2

Sep 24, 2024 · 10 min
Subscriber post — summary only

Lenny Rachitsky's follow-up report uses data from TrueUp (new tech job openings) and Live Data Technologies (job changes) to map the state of the product job market. It covers a slow recovery, a tilt toward senior PM…

Medium · Hiten ShahNov 21, 2025

The History of Website Heatmaps

Nov 21, 2025 · 25 min

This essay traces how website heatmaps emerged from a blind spot in early web analytics, which counted page destinations rather than the actual interactions visitors made. Two identically destined links were merged into…

Lenny’s Newsletter♥ 60

Differentiating your product

Jan 11, 2022 · 9 min
Subscriber post — summary only

Lenny Rachitsky argues that product differentiation is essential, drawing on Michael Porter's view that winners either operate better or perform differently from rivals. The post lays out seven practical differentiators…

SVPG · Marty CaganOct 5, 2011

The Greatest

Oct 5, 2011

Marty Cagan pays tribute to Steve Jobs following his death, calling him arguably the greatest figure in the product world. He credits Jobs with tackling very hard problems and producing products that defined their…

HEY World · Jason FriedMay 18, 2025

On Legacy

May 18, 2025

Jason Fried argues that people should not spend much energy thinking about legacy. His core point is to do the best work you can right now, since usefulness later only follows from usefulness today. He challenges the…

Lenny’s Newsletter♥ 114

Why cash is king

Oct 8, 2024 · 11 min
Subscriber post — summary only

Lenny Rachitsky reports first results from a compensation survey of about 5,000 newsletter readers, finding that 75% prioritize salary over equity during negotiations. The post argues this reflects a desire for…