“The following is an excerpt from my upcoming book, Continuous Discovery Habits. It’s the opening to my chapter on Opportunity Mapping. Read to the end for an exciting new announcement. “To maintain the state of doubt and to carry on systematic and protracted inquiry—these are the essentials of”
Teresa Torres and Hope Gurion walk through the seven most common reasons product teams say they have no time for discovery, and offer practical fixes for each. The core argument is that discovery should run in tandem…
Teresa Torres announces the launch of her book Continuous Discovery Habits, presenting it as a guide for product trios to run a structured, sustainable discovery practice. She frames it as the distillation of eight…
Marty Cagan argues that the biggest risk facing most startups and new products is not market risk or business-model risk but solution risk: whether the team can find an approach customers actually choose to buy and use…
This book club post kicks off a monthly reading guide for Teresa Torres's Continuous Discovery Habits on its fifth anniversary. It focuses on Chapter 4, which argues that individuals should draw their own experience…
When COVID-19 closed international borders in 2020, Seera Group's Digital Hotels team saw demand shift from hotels to domestic alternative accommodations like chalets and Istrahas. Using opportunity solution trees built…
Teresa Torres argues that opportunity solution trees, a simple visual map linking a desired business outcome to customer opportunities, solutions, and assumption tests, help product trios make better product decisions…
This Product in Practice profile follows Eva Spexard, Head of Operations and People at Passion.io, who applies continuous discovery habits to the employee experience rather than to a product. She treats employees as…
Teresa Torres responds to Hope Gurion's proposal to add customer segments to opportunity solution trees, arguing that the tool should stay simple and focused on a single product outcome. She disagrees with two of Hope's…
Teresa Torres argues against generative AI tools that try to replace real discovery work, such as synthetic customer interviews, auto-generated opportunity solution trees, or AI-drafted artifacts. She explains that…
This Product in Practice story from Ramsey Solutions explains how the company got engineers to take part in product trios, despite their reluctance. Engineers feared falling behind technically and saw the tech lead role…
This reading guide introduces Chapter 6 of Continuous Discovery Habits, the monthly book club installment marking the book's fifth anniversary. It argues that product teams should stop reacting to every customer need…
Marty Cagan argues that the single most valuable thing a product manager can do is run face-to-face user tests on prototypes or live products. Each test has two parts in sequence: a usability check to see whether users…
Teresa Torres addresses a recurring question from product teams: who should count as a customer for interviews in continuous discovery. She argues that a customer is whoever uses the product or makes the purchase…
Teresa Torres argues that good continuous discovery depends on first surfacing the hidden assumptions behind each idea, since teams can't test beliefs they haven't named. She proposes five assumption categories…
Teresa Torres's continuous-discovery practice depends on interviewing customers every week, but finding participants is the hardest part and often blocks the habit. This Product in Practice piece profiles Dan Clem at…
Teresa Torres introduces the Ladder of Evidence, a framework for judging how reliable customer feedback is. Asking people what they would do in the future, as focus groups and surveys often do, yields weak signal…
Trend I'm following: Teams using AI "simulations" to quickly test product ideas and flow tweaks. Products like @simile_ai, @primitivelabsai, @syntheticusers, and others. If you've tried something like this, how'd it go?
Marty Cagan argues that product teams relying on long, pre-negotiated roadmaps repeatedly fail to deliver business results because of two unavoidable realities. First, at least half of ideas won't work, whether…
Teresa Torres argues that the biggest barrier to continuous discovery is getting consistent access to customers, and that teams must automate recruiting so interviews happen without weekly hustle. She explains that…
Teresa Torres argues that product teams should regularly test the underlying assumptions behind their ideas rather than whole solutions, so they can compare options quickly and drop weak ones early. She explains that an…
Marty Cagan reviews Eric Ries's book "The Lean Startup" and argues it is one of the best product books in years, relevant to both new and experienced product people and not only early-stage startups. He notes Ries…
Cagan argues that product discovery, the practice of validating ideas with real customers before building, is still essential in heavily regulated industries such as finance and healthcare, even though legal and…