The post introduces DRICE, a two-stage prioritization method for product and growth teams. It starts with RICE scoring (Reach, Impact, Confidence, Effort) to build a shortlist, then applies a deeper 30-minute DRICE…
“Good discovery starts with a clear desired outcome. A well-defined outcome provides a focal point for the product team and serves as a guiding light for their discovery efforts. It helps the team quickly identify and conserve their time and energy for the initiatives that matter most. However, when”
Lenny Rachitsky benchmarks what counts as good and great monthly SaaS churn, drawing on growth leaders and ProfitWell data across B2C, SMB/mid-market, and enterprise segments. He argues churn should be read by price…
Marty Cagan responds to a common challenge: why are products like Facebook, Amazon, and Google so successful if they seem poorly designed? He argues that product people often confuse their own tastes with the target…
Elena Verna argues that a founder's first growth hire is one of the most consequential hires a startup makes, and that many founders begin with avoidable mistakes. She proposes six rules: define a growth model before…
Marty Cagan shares a curated list of favorite product and leadership mantras he has collected while visiting companies, explaining what each one reveals about good product practice. Many of the quotes are attributed to…
This final session of a three-part webinar series argues there is no single correct way to run product discovery, and that teams should instead be judged by underlying principles that fit their context. It covers two…
Teresa Torres recounts building an AI-powered 'interview coach' that gives students feedback on practice customer interviews, grounded in her Continuous Interviewing course rubric. She describes moving from a…
Marty Cagan reviews Eric Ries's book "The Lean Startup" and argues it is one of the best product books in years, relevant to both new and experienced product people and not only early-stage startups. He notes Ries…
Jason Fried describes a six-week sprint at Basecamp focused on smoothing the trial-to-paid onboarding experience, which bundled many small changes at once: a sample Getting Started project, a one-step project creation…
Teresa Torres argues that a clear desired outcome sets the scope, latitude, and success measure for product discovery, yet many teams struggle to define one. She distinguishes outcomes (the impact of work on customers…
Teresa Torres describes coaching the CarMax Digital Merchandising team, a mature product team that already practiced discovery but lacked deliberate organization. Through interviews with the PM, designer, and tech lead…
This podcast episode between Teresa Torres and Petra Wille argues that product teams are flooded with data but that not all evidence carries the same weight. Low-effort signals like support tickets and app reviews are…
Teresa Torres explains how she selects participants for a product management research study that drew 90 responses in 48 hours. She argues that interviewing is qualitative and descriptive, so the statistical idea of a…
Teresa Torres interviews Matthias and Charlotte Kleverud, co-founders of Momental, about building a "GitHub for product management" that ingests documents, transcripts and recordings to map goals, decisions and…
This Product in Practice piece profiles Chris Hockley, a lean agile coach at SuperAwesome, who introduced the opportunity solution tree to several product teams through a staggered rollout. He found that teams grasped…
Teresa Torres argues that product teams often fall for confirmation bias: people notice evidence that supports their ideas and overlook disconfirming signals, even when given the same data. Her example shows how…
Hamel Husain and Shreya Shankar outline a practical playbook for building AI evaluation systems that improve a product rather than just producing dashboards. The core argument is to start with error analysis by a domain…
Behavioral scientist Kristen Berman argues that people often act against their own intentions, and that behavioral design, which blends psychology and economics, can help product teams close the gap between intent and…
Teresa Torres introduces a new series, Conversations with Claude, showing how she uses Claude Code for real work. Her first example is a content audit of Product Talk, which she delegated to Claude with a task file and…
Part five of a six-part series on building a consumer business, focused on retention and finding product-market fit. The post argues PMF is a spectrum of confidence, signaled by flattening retention curves, organic…
Teresa Torres interviews SallyAnn DeLucia and Jack Zhou of Arize AI about building Alyx, the AI agent that helps teams debug, optimize, and evaluate AI applications. The team describes scrappy beginnings in Jupyter…
Teresa Torres argues that AI evals should be a core discovery habit for product teams, not just an engineering concern. Because LLM outputs are probabilistic and semantic, traditional pass/fail unit tests don't work…
Teresa Torres examines the common push to build a mobile app and tests the assumption that it will drive growth. Stakeholders often justify the idea with broad beliefs about mobile usage, yet the data on typical app…