Newsletter · Podcast · X

Lenny Rachitsky

Writer of Lenny's Newsletter and host of Lenny's Podcast.

LR
Essays & posts334
Podcast episodes318
X posts8
Newest first
Lenny’s Podcast105 min

An inside look at how Miro builds product: Lessons on outmaneuvering competitors, team structure, product quality, and moving fast

Varun Parmar · Apr 20, 2023
Key learnings
  • Organize product teams around personas rather than only outcomes, and embed cross-functional roles like product marketing and…
  • Treat every release as a move in the competitive game: each shipped change either improves or weakens your position relative to…
  • Be the first to hit the learning wall in competitive markets, since speed of learning often determines who wins, even if that…
Lenny’s Podcast105 min

How to make better decisions and build a joyful career

Ada Chen Rekhi · Apr 16, 2023
Key learnings
  • Run a curiosity loop by asking a specific, unbiased question with a rationale request, sent lightweight to 5-10 people who are…
  • Avoid generic advice by making it contextual: weigh each recommendation against your own situation, skills, and experience rather…
  • Use a personal values exercise to rank what matters to you, then test big decisions against that internal scorecard instead of…
Lenny’s Podcast74 min

How to build a cult-like brand

Laura Modi · Apr 13, 2023
Key learnings
  • Build culture first: if the team internalizes that the supply side or users come first, growth and better tools tend to follow.
  • Connect your brand to the top worries your customer already has, rather than trying to convince them they have a new problem.
  • When a crisis threatens customers, be willing to pause growth, like Bobbie did by turning off its site to protect current…
Lenny’s Podcast53 min

Product lessons from Waymo

Shweta Shriva · Apr 9, 2023
Key learnings
  • Build autonomous driving to feel natural and predictable, using human driving data while discarding bad driving behavior, so…
  • Expect the MVP bar to be far higher when safety is at stake, but still ship early and iterate on real-world deployment.
  • Track both commercial/operational metrics (trips, active users, cost) and system behavior metrics (safety versus human…
Lenny’s Podcast77 min

Driving alignment and urgency within teams, work-life balance, and the changing PM landscape

Nikita Miller · Apr 6, 2023
Key learnings
  • Have product, design, engineering and data leaders each write expectations for their own role and for each other, then review…
  • Revisit roles and responsibilities every few months, usually triggered by tension or missed work, with a quick retro when…
  • Watch execution velocity and decision-making speed closely; outcomes matter, but shipping output quickly is the indicator that…
Lenny’s Podcast106 min

The ultimate guide to adding a PLG motion

Hila Qu · Apr 2, 2023
Key learnings
  • Treat PLG as data-led growth: free products should yield broader reach plus usage data showing which features correlate with…
  • Most companies end up running both PLG and sales motions; start PLG early because retrofitting it into a sales-led organization…
  • Commit for a year or two and don't mistake simply opening a free trial for a PLG strategy; it requires redesigning activation…
Lenny’s Podcast65 min

Taxi mafias, cash vaults, and 100% MoM growth: The story behind Southeast Asia’s biggest startup

Kevin Aluwi · Mar 26, 2023
Key learnings
  • Super apps often fail to deliver promised lower acquisition costs and higher retention unless the services share a unifying…
  • Treat brand as the second most important priority after product, and build it through consistent tone across copy, ads, product…
  • Embed your brand in physical reality: branded jackets and helmets worked because they visibly signaled the service to people…
Lenny’s Podcast76 min

Navigating comms and PR

Lulu Cheng Meservey · Mar 23, 2023
Key learnings
  • Make ideas spread by making them memorable and giving people a reason to repeat them, such as humor, a vivid mental image, an…
  • Test a catchphrase by asking whether a second-grader could understand it immediately; avoid inside jokes that only make sense…
  • Treat making mistakes of commission rather than omission as the better bet, since visible errors can be learned from while…
Lenny’s Podcast106 min

Competing with giants: An inside look at how The Browser Company builds product

Josh Miller · Mar 19, 2023
Key learnings
  • Optimize for the feeling you want users to have (joy, speed, surprise, focus) and use metrics as an honesty check rather than the…
  • Track one tight engagement metric that captures retention, engagement, and growth together, such as how many users return five of…
  • Hire people who show up with heartfelt intensity and something to prove, then give them an ambitious prompt and get out of their…
Lenny’s Podcast99 min

The ultimate guide to OKRs

Christina Wodtke · Mar 16, 2023
Key learnings
  • OKRs amplify a company that already has strategy, empowered teams and psychological safety; they reveal dysfunction rather than…
  • Use a weekly question as the core unit: what am I doing this week to move closer to our strategic outcomes?
  • Keep strategy as a half-built plan across quarters and set the detailed key results only for the current quarter.
Lenny’s Podcast119 min

Hot takes and techno-optimism from tech’s top power couple

Sriram and Aarthi · Mar 12, 2023
Key learnings
  • Meet peers across your org for coffee with no agenda, asking about their work and who else to meet; two coffees a week compounds…
  • Follow up after good first meetings and check in every six months or so; most people never follow through, which wastes the…
  • Put your work out publicly (threads, posts, talks, GitHub, video); it acts as a signal that attracts serendipitous opportunities…
Lenny’s Podcast103 min

Career frameworks, A/B testing mistakes, counterintuitive onboarding tips, selling to developers

Laura Schaffer · Mar 9, 2023
Key learnings
  • Build career momentum beyond your manager by learning your customers deeply and sharing those insights, which makes you a go-to…
  • Share customer insights regularly and make them visible; a recurring voice-of-the-customer report can grow into a forum that…
  • Expect many ideas to be rejected; treat each refusal as a chance to bring better information, since leaders value insights they…
Lenny’s Podcast102 min

Lessons from scaling Stripe

Claire Hughes Johnson · Mar 5, 2023
Key learnings
  • Start with self-awareness: seek feedback on your motivators, strengths, and blind spots, and share them with your team, since…
  • Introduce job levels and career ladders earlier than feels necessary; waiting until a company is large makes the change far more…
  • Treat company-building infrastructure as essential, not optional: product-market fit alone won't scale, and weak structures and…
Lenny’s Podcast113 min

Gustaf Alstromer

Gustaf Alstromer · Mar 2, 2023
Key learnings
  • Hire people who are genuinely excited to build the specific company and screen motivations with culture interviews, as Airbnb did…
  • Startups most often fail because they don't talk to customers and so never find product-market fit; validating with users is the…
  • Expect to contact many prospects (roughly 25 to 50 conversations) to find the early adopters who will actually engage.
Lenny’s Podcast86 min

Behind the scenes of Calendly’s rapid growth

Annie Pearl · Feb 26, 2023
Key learnings
  • When sharing a scheduling link, first invite the other person to share their availability, and paste your open times directly…
  • Break into product via internal transfer: show curiosity, help with product work on the side, and build relationships with PMs…
  • Start from a clear product strategy that defines where you play and where you don't, including the markets, segments, and…
Lenny’s Podcast70 min

An inside look at how CNN builds product

Upasna Gautam · Feb 23, 2023
Key learnings
  • Build buffer time into plans for newsroom work, since breaking news routinely pulls journalists away from scheduled research and…
  • Use recurring touchpoints such as weekly demo days, multi-session working sessions, and office hours to gather continuous…
  • Script breaking-news dress rehearsals to stress-test the platform under realistic time pressure before a real event hits.
Lenny’s Podcast102 min

10 lessons on bootstrapping a $200m business

Patrick Campbell · Feb 19, 2023
Key learnings
  • Define your values by the trade-offs they force, and assess candidates against them during interviews so misfits are filtered out…
  • Ask whether your business can plausibly reach around $1 billion in annual revenue; if not, bootstrapping or building a…
  • Campbell argues ProfitWell should have raised money earlier, since it could have pursued a larger outcome sooner, so match…
Lenny’s Podcast87 min

Understanding the role of product ops

Christine Itwaru · Feb 16, 2023
Key learnings
  • Product ops can be understood two ways: as a set of systems that help a product team thrive, and as a dedicated person or group…
  • Common product ops responsibilities include voice-of-customer synthesis, tooling and data integrations, content and education…
  • Frame the role to PMs as protecting their time for customer conversations, which Christine says PMs should never give up, rather…
Lenny’s Podcast76 min

Mastering onboarding

Lauryn Isford · Feb 12, 2023
Key learnings
  • Experiment when you need to, mainly as risk mitigation for big changes; let customer research and mockups provide conviction for…
  • Onboarding is a critical choke point for self-serve products because downstream conversion, deal closing, and team-wide adoption…
  • For complex products, an immersive guided wizard that reduces cognitive load can outperform tooltips; tooltips still have a place…
Lenny’s Podcast78 min

Leading with empathy

Keith Yandell · Feb 9, 2023
Key learnings
  • Hire people better than yourself, then get out of the way; the most valuable managers slowly step back as their team members…
  • Write a 'How to work with me' document that states your expectations, known growth areas, and commitments to your team; it helps…
  • Help people find their next job, even outside the company; it surfaces retention risks early, lets you plan backfills, and builds…
Lenny’s Podcast64 min

AI and product management

Marily Nika · Feb 5, 2023
Key learnings
  • Avoid the shiny object trap: only add AI when there is a real, well-defined pain point worth solving, and identify the problem…
  • Don't use AI for an MVP; fake the AI behavior with a clickable prototype and test desirability with users first.
  • Use ChatGPT as a sounding board for sharpening mission statements and generating user segments, personas, and motivations, while…
Lenny’s Podcast88 min

How to foster innovation and big thinking

Eeke de Milliano · Feb 2, 2023
Key learnings
  • Process reduces variance but can pull down top performers; introduce it deliberately and give high performers escape hatches…
  • Reframe failure as learning: rename postmortems 'retrospectives' and have people share failure learnings publicly to normalize…
  • Lower the stakes of big bets by using small teams, getting customer feedback early, and not waiting for perfection before testing.
Lenny’s Podcast105 min

Lessons from Airtable’s unconventional growth strategy

Zoelle Egner · Jan 29, 2023
Key learnings
  • Start with a laughably small MVP, as Zoelle's team did with a spreadsheet and phone calls, to learn what infrastructure you…
  • Repeat your core message relentlessly; people fill gaps with wrong assumptions, so the leader's job is saying the same things…
  • Punch above your weight as a small company by polishing emails, landing pages, and sample content so customers feel the product…
Lenny’s Podcast69 min

An inside look at Mixpanel’s product journey

Vijay · Jan 26, 2023
Key learnings
  • Protect your core product: rather than moving people from the core to new ventures, invest the core's profits into new bets…
  • Be cautious adding adjacent products in new categories; bolt-on products that are only mid-tier in crowded categories rarely move…
  • When a product is losing customers to competitors, a focused 'speed' phase working directly from ranked churn reasons can close…
Lenny’s Podcast135 min

What differentiates the highest-performing product teams

John Cutler · Jan 15, 2023
Key learnings
  • Start with introspection about your own leadership beliefs; you can flex away from your default, but expect to move only…
  • Highly performing teams tend to have coherence between their structure and their current strategy; fixing structure to match…
  • Top teams hold strong opinions loosely held: they commit to convictions, especially about the power of product, while staying…
Lenny’s Podcast72 min

How to price your product

Naomi Ionita · Jan 12, 2023
Key learnings
  • Don't set pricing once and forget it; treat it like the roadmap and revisit monetization every 6 to 12 months, especially when…
  • Start monetizing earlier than feels comfortable, since delaying cheapens the product, removes pricing feedback loops, and creates…
  • Match price to value by choosing a value metric tied to how users get value, so revenue grows naturally as usage increases.
Lenny’s Podcast87 min

Yuhki Yamashata

Yuhki Yamashata · Jan 8, 2023
Key learnings
  • Storytelling is a core PM skill; Yamashita suggests resetting your context and retelling the situation as if the listener knows…
  • Own the 'why' of a product: when teams can't have detailed specs, a shared understanding of the problem lets people make good…
  • Use the 'five whys' on problems, asking not just why a customer wants a feature but why they have the underlying problem in the…
Lenny’s Podcast88 min

Leveraging mentors to uplevel your career

Jules Walter · Jan 5, 2023
Key learnings
  • Build skills one at a time, dedicating a few months to each with weekly practice tied to a concrete outcome rather than just…
  • Create a forcing-function outcome when learning something new, then work backwards to the questions you need answered and seek…
  • Practice interviewing with dozens of mock interviews, ideally with people skilled at interviewing, since interviewers rarely give…
Lenny’s Podcast72 min

EOY Review

EOY Review · Dec 29, 2022
Key learnings
  • Start positioning by identifying competitive alternatives, including the status quo, since many B2B deals are lost to 'no…
  • Map each product capability to the customer value it enables, then group these into two or three differentiated value themes…
  • Treat metrics as insights only when they explain why a behavior happens and change what you do; otherwise they are entertainment…
Lenny’s Podcast112 min

Launching and growing a podcast

Chris Hutchins · Dec 18, 2022
Key learnings
  • Committing to a steady weekly cadence, even for just 10 weeks, puts a podcast in roughly the top few percent of all shows ever…
  • Only start a podcast if you would keep doing it for free for a long time, because most shows take many months to gain traction…
  • Structure a first season as a fixed number of episodes (e.g., eight) so you can test whether you actually enjoy the work before…