Drawer 09 · 288 notes · 89 people · 2005–2026

Startups & founders

Product-market fit, fundraising, early-stage building, and founder lessons

Q:
Answers from Startups & founders notes, cited
SVPG · Marty CaganMar 14, 2005

Platform Product Management

Mar 14, 2005 · 3 min

Marty Cagan argues that platform product management, which means building foundation software that other companies use to create end-user solutions, is among the hardest and highest-leverage jobs in product. He first…

Lenny’s Newsletter♥ 16

Navigating your early career

Aug 11, 2020 · 9 min
Subscriber post — summary only

Lenny Rachitsky shares five strategies from his own early career for people in their 20s deciding on roles, quitting jobs, and new ventures. He argues against over-optimizing for resume checkboxes, follows interests…

SVPG · Marty CaganDec 11, 2011

Measuring Innovation

Dec 11, 2011

Marty Cagan argues that popular product measurement tools, such as product scorecards and Eric Ries's 'innovation accounting', are valuable for focusing on outcomes but are insufficient on their own. Measuring only…

SVPG · Marty CaganAug 23, 2009

The Two-Week Rule

Aug 23, 2009

Marty Cagan argues that many product teams delay validating their ideas with real customers until it is too late, and that this delay is a common cause of disastrous product results. He notes that people often agree in…

Product Talk · Teresa TorresAug 2, 2012

Oded Korczyn: On Becoming a Product Manager

Aug 2, 2012 · 3 min

“This post is part of the So You Want To Be a Product Manager series. Over the past two weeks, I've talked about how you don't need experience to become a product manager and how you can gain experience right now. I regularly hear from folks who want”

SVPG · Marty CaganMay 12, 2008

Market Discovery vs. Product Discovery

May 12, 2008

Cagan distinguishes market discovery, which identifies worthwhile opportunities or markets, from product discovery, which determines whether a specific product is valuable, usable, and feasible. He argues the two are…

HEY World · Jason FriedFeb 6, 2025

What's still here?

Feb 6, 2025

Jason Fried argues that while curiosity about what's new is expected, it is more valuable to study what has lasted. Products, practices, and ideas that survive repeated attempts to kill them contain durable lessons…

SVPG · Marty CaganFeb 10, 2009

Inspiring Product Leaders

Feb 10, 2009 · 3 min

Marty Cagan writes a tribute to Mike Homer, a Silicon Valley pioneer and mentor who died of CJD, using his memorial service to reflect on what makes great product leaders. Cagan argues that the best leaders are deeply…

SVPG · Marty CaganJan 21, 2025

M&A and the Product Model

Jan 21, 2025 · 8 min

Cagan and Fredell argue that most M&A deals fail to deliver expected results, and that the usual due diligence misses what matters most: whether the acquired organization can keep building successful products under the…

SVPG · Marty CaganOct 21, 2015

Discovery vs. Delivery

Oct 21, 2015 · 5 min

Cagan argues that product teams face two simultaneous goals: learning fast through discovery about what customers need, and delivering robust, scalable, production-quality software they can release with confidence…

Lenny’s Newsletter♥ 21

Types of business models

May 11, 2021 · 9 min
Subscriber post — summary only

A reader question about business model types prompts this issue, which the author notes was hard to find summarized anywhere. It lays out eight core ways businesses make money, such as selling a thing, renting, taking a…

SVPG · Marty CaganSep 16, 2022

Changing How You Build

Sep 16, 2022 · 7 min

Marty Cagan and Jon Moore argue that a product-led company's engineering practices should rest on three principles: protecting customers, revenue, brand and colleagues; responding quickly to market needs; and earning…

SVPG · Marty CaganAug 14, 2005

The New Old Thing

Aug 14, 2005

Cagan argues that the next big product is usually not a wholly new market but a new version of something existing that does the job far better, faster, or cheaper, thereby redefining its category. He illustrates this…

SVPG · Marty CaganJun 14, 2021

So You Want To Write a Book?

Jun 14, 2021 · 28 min

Marty Cagan, author of four bestselling product books, shares his process for writing non-fiction books, framing the book as a product whose readers are customers. He argues that the decisive factor is whether the…

SVPG · Marty CaganOct 17, 2008

Laid Off; Now What?

Oct 17, 2008 · 4 min

Marty Cagan argues that a layoff, though painful, can be turned into a valuable period for building product management skills and becoming a more desirable candidate. He briefly advises keeping professional social…

HEY World · Jason FriedNov 29, 2025

A beta is like inviting guests over

Nov 29, 2025

Jason Fried argues that the best time to invite outside users into a product is only a week or two before launch, when it is essentially a near-final release rather than an early beta. At that stage he is not seeking…

Medium · Hiten ShahOct 25, 2025

The Toy That Becomes an Operating System

Oct 25, 2025 · 3 min

Hiten Shah argues that transformative technologies often look like toys at first, and that Wabi's playful mini-apps are an early stage of a new personal operating system. He compares this to the early personal computer…

SVPG · Marty CaganSep 12, 2023

Who Is Product Operating Model For?

Sep 12, 2023

Marty Cagan addresses a common objection from non-tech companies: that the product operating model doesn't apply to them. He argues that being a 'tech company' is about how a business chooses to power its offering with…