Drawer 12 · 721 notes · 95 people · 2005–2026

Execution, roadmaps & process

Roadmaps, prioritization, planning, shipping, and working with engineering

Q:
Answers from Execution, roadmaps & process notes, cited
SVPG · Marty CaganMar 2, 2020

Team Objectives – Empowerment

Mar 2, 2020 · 7 min

Marty Cagan argues that team objectives should empower product teams by assigning them a hard problem to solve rather than a feature to build, along with the strategic context needed to make good decisions. Handing over…

SVPG · Marty CaganNov 30, 2005

eBay’s Secret Weapon

Nov 30, 2005 · 4 min

Marty Cagan argues that strong project management is a hidden driver of successful product organizations, using eBay's Lynn Reedy as the example. He contends that project management is distinct from product management…

Lenny’s Newsletter♥ 265

How Duolingo builds product

Mar 21, 2023 · 19 min
Subscriber post — summary only

Lenny Rachitsky interviews Duolingo VP of Product Cem Kansu about how the company builds product. The post covers its co-lead team structure, quarterly and yearly OKR cycles, a tiered product review process, weekly…

SVPG · Marty CaganFeb 14, 2005

The Waterfall Product Development Process

Feb 14, 2005 · 5 min

Marty Cagan examines the Waterfall product development process, which he notes remains the most common way software products are built despite being decades old and widely criticized. He explains its phased structure of…

SVPG · Marty CaganJan 31, 2006

Rapid Response

Jan 31, 2006 · 3 min

Marty Cagan argues that many teams disband the people who built and launched a product right after release, wasting the period when learning and correction are most valuable. He proposes a dedicated "Rapid Response"…

Product Talk · Teresa TorresMar 17, 2014

Practice Defining Your MVP

Mar 17, 2014 · 5 min

Teresa Torres argues that an MVP should be defined by what you need to learn, not by the smallest or easiest feature set to ship. Using a hypothetical SMS-based event tool for soccer teams, she shows how the riskiest…

SVPG · Marty CaganJul 26, 2010

Top 10 Reasons for Slow Velocity

Jul 26, 2010 · 3 min

Marty Cagan argues that slow product delivery is usually not caused by weak developers but by organizational and process problems. Drawing on his work with many product teams, he lists the ten most common root causes of…

SVPG · Marty CaganMay 20, 2014

Milestone Swarming

May 20, 2014 · 4 min

Marty Cagan argues that milestone swarming, where most or all of a dedicated product team (or a virtual team drawn from several teams for an initiative) focuses together on one significant business milestone, can speed…

SVPG · Marty CaganOct 11, 2006

Revisiting the Product Spec

Oct 11, 2006 · 6 min

Cagan argues the traditional product spec is broken: it takes too long to write, is rarely read, leaves hard questions unresolved, and gives false comfort that the product is on track. He proposes replacing it with a…

SVPG · Marty CaganMar 4, 2020

Team Objectives – Action

Mar 4, 2020 · 4 min

Cagan argues that once leaders decide which problems product teams should tackle, the mechanics of assigning objectives matter a great deal. Leaders own the decision of which team takes which problem, guided by product…

Lenny’s Newsletter♥ 140

How Coda builds product

Jan 31, 2023 · 21 min
Subscriber post — summary only

Lenny Rachitsky profiles how Coda's product organization plans, reviews, and builds product, drawing on an interview with CPO Lane Shackleton. The post covers Coda's evolving planning cadence, OKR philosophy, review…

SVPG · Marty CaganDec 15, 2012

High-Integrity Commitments

Dec 15, 2012 · 3 min

Cagan argues that the friction around commitments in Agile product teams stems from making them too early, before the team knows whether a solution is feasible, valuable, and viable. Because product ideas often fail or…

SVPG · Marty CaganDec 3, 2006

Strategy vs. Execution

Dec 3, 2006 · 3 min

Marty Cagan argues that product work has two distinct phases: strategy, where you discover what to build through exploration and customer contact, and execution, where you build and ship it. Many teams fail because they…

produxlabs.com · Melissa PerriDec 17, 2019

How to Broadcast Your Roadmap

Dec 17, 2019 · 4 min

Melissa Perri argues that a product roadmap is a communication tool, not just a planning artifact, so it deserves deliberate design for each audience. She covers practical choices: consistent color coding, quarterly…