Product in the AI Era
This page is a curated index from SVPG, Marty Cagan's product consultancy, collecting its writing and videos on how generative AI affects product teams. Rather than a single argument, it groups prior pieces by theme…
This page is a curated index from SVPG, Marty Cagan's product consultancy, collecting its writing and videos on how generative AI affects product teams. Rather than a single argument, it groups prior pieces by theme…
Julie Zhuo writes a letter to her 11-year-old daughter about the value of struggling through hard work when AI can make almost anything effortless. The piece frames the problem as a question of cultivating the eye…
“Listen to this episode on: Spotify | Apple Podcasts What happens when AI starts giving advice in your voice — advice you’d never actually give? In this episode, Petra Wille and Teresa Torres unpack the rise of AI “clones” built from podcast transcripts and public content. They explore where experimentation is”
Teresa Torres argues against generative AI tools that try to replace real discovery work, such as synthetic customer interviews, auto-generated opportunity solution trees, or AI-drafted artifacts. She explains that…
Teresa Torres explains "context rot," the pattern where large language model performance degrades as the context window fills up with conversation history and input. Drawing on recent research (Liu et al. 2023, Paulsen…
Teresa Torres describes her daily workflow of pair-working with Claude Code over the past five months, from task pulling and research digests to drafting articles and producing podcasts. She argues the productivity…
Teresa Torres argues that teams under pressure to keep up with continuous customer interviews are turning to generative AI for synthesis, and that this often backfires. The core problem is that AI cannot supply context…
Teresa Torres describes a personal 'team of agents' built on Claude that works for her while she is away from the computer: a podcast manager, a sales admin, and a coding manager. Each agent prepares tasks, reports, or…
Teresa Torres walks through the building blocks of Claude Code: markdown context files, slash commands, agents and sub-agents, skills, hooks, and plug-ins. Her core argument is that going deep on one tool and…
Teresa Torres describes how her blog-writing process changed once she began using Claude as a collaborator for outlining, critiquing, researching, and headline work, which lets her write more. She argues that designing…
Teresa Torres and Petra Wille push back on the hype around the 'product builder' trend, arguing that whether product managers should code or vibe code is the wrong starting question. They suggest first asking whether…
This episode of a product podcast walks through how Xelix built an AI Helpdesk for accounts payable teams, which often receive over a thousand vendor emails daily. The product turns that inbox noise into structured…
Marily Nika, a former AI PM at Google and Meta, presents a weekly ritual for building AI product sense: probing a model with messy, ambiguous, and difficult inputs to map failure modes before users do. She argues PMs…
Marty Cagan argues that the so-called AI productivity paradox, where teams ship faster but outcomes do not improve, is not really a paradox at all. Most organizations use AI to accelerate the old project model, which is…
Cagan argues that the build-versus-buy question, long familiar in IT and product teams, is being reshaped by generative AI and user-programming tools like Lovable and Bolt. Despite hype that everyone will build and SaaS…
This episode of Just Now Possible features a conversation with Priya Nakra and Olivia Rowley of Override Labs, a nonprofit building technology to prevent gender-based violence. Their flagship product, Is This Okay?…
Teresa Torres and Petra Wille discuss moving from Claude in the browser to Claude Code running on a local machine, where it can work directly with files and workflows. They cover practical setup such as project…
Teresa Torres and Petra Wille revisit their earlier skepticism about using AI to analyze and synthesize customer interviews, now shaped by about six months of experiments. Teresa ran 15 interviews through…
"Having to set up and fiddle with your loops… I don't think this is the way that it's going to work." @thsottiaux (Head of ChatGPT & Codex) says we are heading towards Dots being the primary way you talk to AI. Full conversation:
Julie Zhuo's paid essay looks at playful, seemingly pointless things people build with AI when no one is tracking the hours or demanding a business case, such as an unusual bird display, a talking phone, and a game…
In this All Things Product podcast episode, Teresa Torres and Petra Wille discuss how product people can handle FOMO around the rapid stream of AI tools. They argue that starting from real problems and friction is more…