By Teresa Torres · producttalk.org · @ttorres on X · LinkedIn
Teresa Torres argues that product managers often frame their product vision as a specific solution, or mix a solution into a problem statement, which limits their options when the solution fails. Using a Caltrain mobile app example, she contrasts a solution-centric vision with a problem-centric one. A problem-framed vision keeps the team open to alternative approaches, like a different solution entirely, rather than only tinkering with the original idea. The core point is that the context you frame your vision in shapes which solutions you even consider, so anchoring to the problem keeps you adaptable.
01Key takeaways
- Frame your product vision around a specific customer problem, not a specific solution.
- Notice when your vision statement bakes in a particular product or channel that could be wrong.
- A solution-anchored vision constrains how you interpret usage problems and what fixes you consider.
- Problem-framed visions let you pivot to alternative solutions without abandoning the mission.
- Expect your first solution to miss, and keep the vision broad enough to explore several options.
02Key sections
- The common mistake
- Many PMs state their vision as a solution, sometimes mixing it with the problem, which becomes restrictive when things do not go as planned.
- A solution-centric example
- A Caltrain app vision tied to schedules, tickets, and parking locks the team into a mobile app even if riders would not use one.
- Reframing around the problem
- Restating the vision as helping occasional riders have a seamless experience captures the underlying problem and leaves room for many solutions.
- Freedom to keep exploring
- A problem-based vision lets teams pivot when first solutions fail, avoiding dead ends and attachment to specific answers.
03From the post
“More often than not, I see product managers frame their product vision as a solution - sometimes even as a solution without a clear problem. In some cases, this happens because the product manager hasn't clearly identified a suitable problem. But other times the product managers have done their homework”
Summary and takeaways written by PM Atlas; quotes are short excerpts. © the original author.