Lenny’s Newsletter · Subscriber post · Execution, roadmaps & process · Product strategy & vision

How Snowflake builds product

An interview with Jeff Hollan, Director of Product for Snowflake’s Developer Platform and Ecosystem

Lenny RachitskyJul 11, 202317 min♥ 86
SourceLenny’s Newsletter
KindSubscriber post
PublishedJul 11, 2023
Readers♥ 86
Originallennysnewsletter.com ↗
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An interview with Snowflake's Director of Product for its Developer Platform and Ecosystem, describing how the company plans, reviews, and organizes product work. It covers annual 'big boulder' planning, six-page plan and review documents, customer-workload team structures, a single-platform philosophy, and the company's hiring and hackathon culture.

Subscriber post — summary only

01Key takeaways

  • Snowflake leadership sets 6 to 10 company-wide 'big boulders' each year, and product areas map their annual plans to them.
  • Product reviews use a written six-page document circulated in advance, aiming to align on customer requirements rather than sell an idea.
  • Teams are organized around customer workloads instead of individual features, and each product area embeds a dedicated data scientist.
  • Prioritization centers on customer value, and the team treats deciding what not to build as the harder discipline.
  • Hiring favors 'drivers' with ownership over 'passengers,' and candidates often present a past product they delivered.
“We want to avoid being "an inch deep and a mile wide," as Frank loves to caution.”Jeff Hollan · Lenny’s Newsletter
“We strive to keep a high bar and are tenacious about finding "drivers" instead of "passengers,”Jeff Hollan · Lenny’s Newsletter

02Frameworks mentioned

Summary and takeaways written by PM Atlas; quotes are short excerpts. © the original author.