Lenny’s Newsletter · Subscriber post · Execution, roadmaps & process · Leadership & management

Defending your big bets

Issue 69

Lenny RachitskyMar 16, 20216 min♥ 13
SourceLenny’s Newsletter
KindSubscriber post
PublishedMar 16, 2021
Readers♥ 13
Originallennysnewsletter.com ↗
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Lenny answers a reader's question about keeping support for a long-term 'big bet' project at a large company. His core argument is that steady, visible wins (the 80/20 split of incremental work and high-risk work) earn the trust and cover needed to keep big bets funded. He closes with brief tactical tips gathered from other operators.

Subscriber post — summary only

01Key takeaways

  • Treat a big bet as needing cover: consistent small wins protect long-term work from being pulled for resources.
  • Consider an 80/20 split between low-risk incremental wins and high-risk long-term bets on the roadmap.
  • Share this approach openly with your manager, since steady business impact also reassures leadership.
  • Steady results build trust in execution and earn the right to take bigger bets later.
  • Keep the 'why' emphasized, keep early work small, and secure dedicated headcount and a clear mandate.

02Frameworks mentioned

Summary and takeaways written by PM Atlas; quotes are short excerpts. © the original author.