Read the original at Lenny’s Newsletter ↗lennysnewsletter.com · subscriber post
By Lenny Rachitsky · lennysnewsletter.com · @lennysan on X · YouTube · LinkedIn
Lenny Rachitsky argues that most job postings are dull and that a standout posting is a high-return investment for attracting applicants and strengthening brand. He shares several examples from companies like Superhuman, Basecamp, and Mighty, explaining what makes each effective, then closes with prompts to help readers write their own.
Subscriber post — summary only01Key takeaways
- Founders underinvest in job postings despite hiring being central to their success.
- Explain your product in a few compelling sentences near the top of the posting.
- Convey culture through concrete evidence and examples rather than listing values.
- Make clear who the role is for and who it is not for.
- Show the product with screenshots or videos instead of only describing it.
“Job postings that stand out drive more applications, better applicants, and strengthen your company’s brand.”Lenny Rachitsky · Lenny’s Newsletter
“How might you communicate your company’s culture and values without simply itemizing your culture and values?”Lenny Rachitsky · Lenny’s Newsletter
Summary and takeaways written by PM Atlas; quotes are short excerpts. © the original author.