Framework · 1 note · discussed by Sean Ellis

ICE Prioritization

Every note in the archive that names ICE Prioritization: summaries, key takeaways and links to the original essays, episodes and posts. Ask a question below to get a cited answer from just these notes’ authors.

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Lenny’s Podcast126 min

The original growth hacker reveals his secrets

Sean Ellis · Sep 5, 2024
Key learnings
  • Ask users how they would feel if they could no longer use the product; a high share saying 'very disappointed' is a leading…
  • Survey a random sample of users who have actually experienced the product and used it more than once recently, not just sign-ups…
  • Use the very-disappointed group as a filter: find their primary benefit and the context ('why is this important to you') to craft…