Framework · 1 note · discussed by Anuj Rathi

Four BB Framework (Brilliant Basics, Bread and Butter, Big Bets, Breaking Bad)

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Lenny’s Podcast89 min

The full-stack PM

Anuj Rathi · Dec 7, 2023
Key learnings
  • Design onboarding for the next-state user, treating new users as lazy, vain, and selfish, and carry the same value proposition…
  • Pick one clear value proposition and follow it through the full journey instead of presenting everything the product does at once…
  • Use working backwards PR FAQs not just for customer value but to align GTM, pricing, legal, and engineering timelines, and to…