Product Talk · Free post · Org design & culture · Metrics, data & experimentation

Weekend Reading: A Product / UX Rant, Choosing Metrics, and Setting Goals

Teresa TorresJan 11, 2013
SourceProduct Talk
KindFree post
PublishedJan 11, 2013
Originalproducttalk.org ↗
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Teresa Torres's weekend roundup highlights three posts she found useful for building great products. She opens with Brad Feld's observation that startups often lack a clear owner of the overall user experience, which she reads as a sign they need a strong product manager, and she argues that product management is frequently misunderstood as mere feature ranking and project management. She then points to Ben Yoskovitz's case for focusing on a single key metric to avoid drowning in data, and Ron Ashkenas's argument that bold goals produce bold progress while incremental goals yield incremental results. Together the picks argue for clear ownership, focus, and ambition in product work.

01Key takeaways

  • Someone on the team should clearly own the overall user experience, especially in startups seeking product-market fit.
  • Product management is often misread as feature ranking and release coordination; the real role is broader and more strategic.
  • Focusing on one key metric helps teams act on data instead of getting stuck analyzing it.
  • Set big, bold goals, since the goal you choose frames how you think about the problem and what you accomplish.

02Key sections

Who owns the user experience?
Feld describes portfolio companies struggling with UX and no one clearly accountable for it. Torres sees this as a product management gap rather than a design gap.
Misconceptions about product management
Torres argues that many product managers act as order takers focused on ranking features and managing releases, which makes the role seem unnecessary in startups. She contends this is not the real discipline.
One metric to drive focus
Yoskovitz argues that choosing a single key metric keeps teams from getting lost analyzing data endlessly and channels activity toward real results.
Goals frame the problem
Ashkenas's piece argues that goal size determines outcomes, so incremental goals produce incremental progress while big, bold goals drive bigger results.

03From the post

“Each week, I read dozens of blogs, countless articles from my Twitter stream, and one or two books. In Weekend Reading, I highlight the best, as it applies to developing great products. Who Owns Your UX Philosophy? Brad Feld in Feld Thoughts I have a lot of respect for just”

“I'm just going to quietly (okay, not so quietly) look forward to the day when people get the value of a good product person in…”Teresa Torres · Product Talk
“It's really easy to let data and metrics become a giant distraction.”Teresa Torres · Product Talk
“If you set incremental goals, you'll make incremental progress. If you set a big, bold goal, you'll make big, bold progress.”Teresa Torres · Product Talk

Summary and takeaways written by PM Atlas; quotes are short excerpts. © the original author.