Lenny’s Newsletter · Subscriber post · Discovery & customer research · Communication & influence

What 5 years at Reddit taught us about building for a highly opinionated user base

A framework, from the front lines of Reddit, for turning a sometimes combative relationship with users into a strong, productive partnership

Lenny RachitskyJun 27, 202321 min♥ 98
SourceLenny’s Newsletter
KindSubscriber post
PublishedJun 27, 2023
Readers♥ 98
Originallennysnewsletter.com ↗
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Two former Reddit leaders outline a four-step framework for building products with a vocal, opinionated user base: measuring trust, listening to representative voices, moving debate into private advisory councils, and acting on feedback selectively. They argue that asking for feedback you won't act on erodes trust faster than never asking at all.

Subscriber post — summary only

01Key takeaways

  • Measure a 'Trust Vault' through periodic surveys, and let low trust scores inform launch timing.
  • Weigh feedback by both breadth (share of users) and depth (influence and intensity), not volume alone.
  • Move nuanced product debates into a private advisory council rather than public threads.
  • Cycle advisory council members on roughly 12-month tenures to avoid blind spots and stale candor.
  • Only ask for feedback you intend to consider, and explain clearly when and why you say no.
“Ask for feedback only if you’ll consider it.”Evan Hamilton and Tyler Swartz · Lenny’s Newsletter
“Just because someone is loud doesn’t mean you should act on their complaints.”Evan Hamilton and Tyler Swartz · Lenny’s Newsletter

02Frameworks mentioned

Summary and takeaways written by PM Atlas; quotes are short excerpts. © the original author.