SVPG · Free post · PM career & craft · Leadership & management

The MBA Pathology

Marty CaganJun 14, 202110 min
SourceSVPG
KindFree post
PublishedJun 14, 2021
Originalsvpg.com ↗
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Marty Cagan argues that the MBA pathology, the set of habits instilled by many business programs, continues to produce weak product managers and weak products despite claims that it would self-correct. He stresses he is not against MBAs, since many strong product people hold them, but says graduates often need deliberate unlearning. He groups the problems into four areas: conflating management with leadership, believing outcomes are predictable, treating technology as a cost center, and favoring command-and-control leadership. He also links the CPG-era brand-manager model, with its marketing focus, to these habits. Combined with the 'CSPO pathology' he described earlier, these habits make a dangerous mix that breeds approaches like SAFe. He concludes that a top program's networking value may justify an MBA, but that prior experience at an empowered product company largely inoculates people against these issues.

01Key takeaways

  • Managers and product managers are not bosses: product managers are individual contributors and true peers of designers and engineers who must earn their place on the team.
  • Technology-powered product outcomes cannot be predicted in advance, so admitting uncertainty and using discovery is a strength rather than a failure.
  • Treat technology as the core enabler of the business rather than a cost center to be outsourced, and treat engineers and designers as collaborators.
  • Lead with context rather than control, pushing decisions down to empowered teams while still providing clear leadership.
  • When hiring from business programs, assess for these four patterns and plan explicit coaching and unlearning rather than assuming the skills transfer.

02Key sections

Why the problem persists
Cagan says he expected the MBA issues to fade on their own, but recent evidence from elite programs shows they remain strong. He notes that many top tech companies still recruit MBAs and must deliberately de-program them.
Four core problems
He groups the issues into equating management with leadership, believing outcomes are predictable, treating technology as a cost center, and favoring command-and-control. Each one conflicts with how empowered product teams actually work.
The CPG legacy
He contrasts old consumer-goods brand management, which is largely marketing, with technology product management built on close collaboration with engineering and design. Many MBA product courses are still taught by marketing faculty.
The perfect storm and advice
When MBA habits meet the appeal of quick Agile-branded fixes in large companies, the result is especially harmful. He advises pursuing an MBA only at a top program, ideally after real product experience, and says the four issues should be coached in any hire.

03From the post

“A partnership dedicated to teaching best practices to product teams and product leaders”

“As a product manager, you are an individual contributor. You are true peers with your designer and engineers.”Marty Cagan · SVPG
“I’m not one of those people. I have hired and coached many exceptionally strong people straight from top business schools.”Marty Cagan · SVPG
“The premise of product discovery is that with technology-powered products, we can’t know in advance how much revenue we’ll make.”Marty Cagan · SVPG

04Frameworks mentioned

Summary and takeaways written by PM Atlas; quotes are short excerpts. © the original author.