Framework · 2 notes · discussed by Adam Grenier, Teresa Torres

Yes, And

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Lenny’s Podcast87 min

When and how to invest in new acquisition channels

Adam Grenier · Sep 15, 2022
Key learnings
  • Before investing in an emerging channel, check three things: whether the channel's strengths match your customers' needs and…
  • Don't assume a hot channel is right for you; a channel like Clubhouse may be a green light for one company and a yellow light for…
  • Keep early experiments small, such as half a person's time, and cap them around a quarter, defining in advance what momentum…