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Framework · 2 notes · discussed by Ethan Smith, Judd Antin

Wisdom of the Crowd

Every note in the archive that names Wisdom of the Crowd: summaries, key takeaways and links to the original essays, episodes and posts. Ask a question below to get a cited answer from just these notes’ authors.

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Lenny’s Podcast97 min

The ultimate guide to AEO: How to get ChatGPT to recommend your product

Ethan Smith · Sep 14, 2025
Key learnings
  • Everything that works in traditional SEO also works for AEO, so start with landing pages targeting high-volume keywords before…
  • In LLM answers you win by being mentioned across many citations, not by ranking first, so pursue multiple third-party mentions…
  • Early-stage companies can win in AEO quickly, since a single citation from a Reddit thread, YouTube video, or blog can get you…
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Lenny’s Podcast91 min

The UX research reckoning is here

Judd Antin · Jan 4, 2024
Key learnings
  • Much research sits in a 'middle range' of questions that are interesting but rarely drive business decisions; push for macro…
  • Integrate researchers from the beginning of product processes rather than calling them in at the end as a service function; their…
  • Watch for 'user-centered performance': late-stage requests to validate assumptions or check boxes that signal customer obsession…
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