Lenny’s Podcast91 min
The UX research reckoning is here
Judd Antin · Jan 4, 2024
Key learnings
- Much research sits in a 'middle range' of questions that are interesting but rarely drive business decisions; push for macro…
- Integrate researchers from the beginning of product processes rather than calling them in at the end as a service function; their…
- Watch for 'user-centered performance': late-stage requests to validate assumptions or check boxes that signal customer obsession…