Lenny’s Newsletter · Free post♥ 286
How to Kickstart and Scale a Marketplace Business – Part 4: Cracking the Chicken-and-Egg Problem 🐣 - Growing Initial Demand (plus a Bonus!)
Dec 3, 2019 · 22 min
““We worked with restaurants who didn’t have websites, or had really poor websites, and helped them build a site. We ensured that every restaurant website would implement a booking module that used OpenTable. It introduced the concept of online bookings to consumers, and introduced them specifically to OpenTable. That’s where they landed when they clicked to reserve a table, and even the confirmation email they got was from us — so why…”