Multiple Price List

Every note in the archive that names Multiple Price List: summaries, key takeaways and links to the original essays, episodes and posts. Ask a question below to get a cited answer from just these notes’ authors.

Lenny’s Newsletter♥ 185

The ultimate guide to willingness-to-pay

Feb 13, 2024 · 24 min

Subscriber post — summary only

Kristen Berman walks through the four main quantitative willingness-to-pay methods (Van Westendorp, Becker-DeGroot-Marschak, multiple price list, and discrete choice), comparing their strengths and biases. She argues…

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