Lenny’s Newsletter♥ 185
The ultimate guide to willingness-to-pay
Feb 13, 2024 · 24 min
Subscriber post — summary onlyKristen Berman walks through the four main quantitative willingness-to-pay methods (Van Westendorp, Becker-DeGroot-Marschak, multiple price list, and discrete choice), comparing their strengths and biases. She argues…