Lenny’s Podcast94 min
The ultimate guide to JTBD
Bob Moesta · Aug 24, 2023
Key learnings
- Customers hire products to make progress in a context; understanding the context and desired outcome matters more than simply…
- Start from the struggling moment that causes demand, since a product alone does not create demand; use those moments to guide…
- Model switching as forces: push and pull drive change, while anxiety of the new and habit of the present hold people back, and…