Product Talk · Teresa TorresMay 3, 2023
Ask Teresa: How Can You Test a Customer’s Willingness to Pay?
May 3, 2023 · 6 min
“I recently read Monetizing Innovation by Madhavan Ramanujam and Georg Tacke. Overall, I can recommend this book, but with one major caveat. In the book, the authors recommend that for any new product idea, we need to consider the monetization potential from the very beginning. This I agree with. However,”