Lenny’s Podcast90 min
Inside Etsy’s product, growth, and marketplace evolution
Tim Holley · Sep 3, 2023
Key learnings
- Make one north-star KPI, such as gross merchandise sales, the drumbeat of every meeting and the yardstick for judging launches.
- Repeat the company narrative relentlessly; Tim suggests people need to hear it several more times than you'd expect before they…
- Benchmark against the broader set of places buyers spend money, not just direct marketplace competitors, to ground prioritization…