Lenny’s Podcast95 min
How to drive word of mouth
Nilan Peiris · Sep 24, 2023
Key learnings
- Measure word of mouth by simply asking new customers how they heard about you and overlaying that on attribution and…
- Use NPS as a proxy for viral potential: moving promoters up the scale roughly doubles how many people each customer refers, so…
- Read the verbatim NPS comments company-wide; Wise found customers repeatedly asked for lower prices, faster transfers, and easier…