Lenny’s Podcast103 min
Geoffrey Moore on finding your beachhead, crossing the chasm, and dominating a market
Geoffrey Moore · Jan 25, 2024
Key learnings
- Don't take any customer you can find to generate revenue; instead concentrate on one narrow beachhead segment defined by…
- Pick a beachhead big enough to matter but small enough to lead, where you could plausibly reach 30 to 50 percent share within a…
- Win a marquee customer whose name people recognize, but make sure the reference that pragmatists trust is a pragmatist peer, not…