Lenny’s Podcast97 min
The ultimate guide to AEO: How to get ChatGPT to recommend your product
Ethan Smith · Sep 14, 2025
Key learnings
- Everything that works in traditional SEO also works for AEO, so start with landing pages targeting high-volume keywords before…
- In LLM answers you win by being mentioned across many citations, not by ranking first, so pursue multiple third-party mentions…
- Early-stage companies can win in AEO quickly, since a single citation from a Reddit thread, YouTube video, or blog can get you…