By Marty Cagan · svpg.com · LinkedIn
Marty Cagan announces the pre-order launch of his new book EMPOWERED, co-written with Chris Jones, and explains how it complements INSPIRED. He argues that many companies can teach product teams strong practices but then fail to let them work that way, so the new book focuses on the practices of product leaders in organizations built around empowered teams. The book profiles eight product leaders and includes an in-depth case study of a large tech company. The post also describes reader perks such as an invite-only AMA and private sessions for companies that buy bulk copies, and it closes with endorsements from product thought leaders.
01Key takeaways
- Good product teams often fail not because they lack skill but because leadership does not give them room to operate.
- Product leaders in empowered organizations must take on coaching, staffing, vision, and strategy as core responsibilities.
- Concrete case studies make abstract leadership concepts easier to apply in your own company.
- Leaders who treat product teams as a strategic asset rather than a cost center can change how the whole business uses them.
- Share leadership practices with senior executives, since transforming the organization requires their support.
02Key sections
- Why a companion book
- INSPIRED taught product teams how to solve hard problems, but many companies still block teams from working that way. EMPOWERED addresses the leadership side of that gap.
- What product leaders own
- In empowered organizations, product leadership covers coaching, staffing, vision, team topology, strategy, and objectives. These responsibilities differ sharply from those in feature-team organizations.
- Structure of the book
- The book profiles eight leaders across product, design, engineering, and company leadership, and includes an extended case study of a substantial tech company.
- Reader engagement and perks
- Pre-orders and receipts unlock an invite-only AMA, and companies buying at least 100 copies can request a private session. The authors invite feedback after reading.
- Endorsements
- Reviewers praise the book as a blueprint for product leaders, especially its focus on coaching and organizational culture.
03From the post
“A partnership dedicated to teaching best practices to product teams and product leaders”
04Frameworks mentioned
Summary and takeaways written by PM Atlas; quotes are short excerpts. © the original author.