By Hiten Shah · medium.com · @hnshah on X · LinkedIn
If you work on a B2B product, product marketing is probably already part of your job whether or not it’s in your title.
It shows up when something you learn from the market changes how the product gets explained or sends the team back into the product.
Friday at 10 AM PT I’mHiten Shah on X · Oct 7, 2026
Hiten Shah notes that in B2B, product marketing is part of PM work, shaped by market learnings that change product explanation or product direction.
Summary and takeaways written by PM Atlas; quotes are short excerpts. © the original author.