Lenny’s Newsletter · Subscriber post · Startups & founders · Pricing & monetization

Your startup idea probably isn’t venture-scale

And that’s OK

Lenny RachitskyMay 16, 202311 min♥ 239
SourceLenny’s Newsletter
KindSubscriber post
PublishedMay 16, 2023
Readers♥ 239
Originallennysnewsletter.com ↗
N:

Lenny explains what investors mean by a "venture-scale" startup: a credible path to roughly $100M in annual revenue and a $1B+ valuation within about a decade. He argues most ideas, including many successful products, will never reach that bar, that this is acceptable, and that founders should weigh the trade-offs of venture funding against alternatives like bootstrapping, angel money, or revenue-based financing.

Subscriber post — summary only

01Key takeaways

  • Venture-scale typically means a credible path to about $100M in annual revenue and a $1B+ valuation within roughly ten years.
  • Investors judge scale by market size, software-like margins, sustained high growth, and whether new capital clearly unlocks growth.
  • Making something people want is necessary but not sufficient for a venture-scale outcome.
  • Taking VC money brings growth expectations, board influence, dilution risk, and pressure for an exit within 5 to 10 years.
  • Not every good idea needs venture funding; bootstrapping, angels, aligned funds, or revenue-based financing can build solid businesses.
“Most reputable investors will be content with their investment regardless of the outcome—as long as you tried your best to build something big.”Leo Polovets · Lenny’s Newsletter
“It all comes down to the size of the market and if the business model can scale.”Nina Achadjian · Lenny’s Newsletter

02Frameworks mentioned

Summary and takeaways written by PM Atlas; quotes are short excerpts. © the original author.