Lenny’s Newsletter · Subscriber post · Growth & retention · Go-to-market & sales

All the ways to grow your product

Growth engines, turbo boosts, lubricants, kickstarts, and mid-stage accelerants

Lenny RachitskyAug 23, 202210 min♥ 70
SourceLenny’s Newsletter
KindSubscriber post
PublishedAug 23, 2022
Readers♥ 70
Originallennysnewsletter.com ↗
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Lenny answers a reader's question about growth levers beyond his consumer growth series. He recaps the Racecar Growth Framework (kickstarts, growth engines, lubricants, turbo boosts), then introduces two mid-stage accelerants: channel partnerships and geographic expansion, illustrated with founder stories and sequencing examples. He notes both are high-risk, high-reward and typically work best after product-market fit.

Subscriber post — summary only

01Key takeaways

  • Channel partnerships let you borrow another company's distribution, but they are hard to land and rarely reliable.
  • Partnership wins can be valuable for credibility, helping you ask for further deals afterward.
  • Geographic expansion is a major accelerant that usually comes after product-market fit but before the growth engine is at full steam.
  • Geo-expansion is typically a one-time lever, so choosing when and where to expand matters a great deal.
  • Treat channel partnerships as a high-risk bet: invest some resources but don't expect them to pay off.

02Frameworks mentioned

Summary and takeaways written by PM Atlas; quotes are short excerpts. © the original author.