By Hiten Shah · medium.com · @hnshah on X · LinkedIn
AI makes bad product marketing look finished. That’s the part I don’t trust.
A competitive brief can sound current while leaning on an old source. Positioning can sound sharp even when the logic underneath is a guess. A battlecard can look complete and still fail the rep whoHiten Shah on X · Oct 7, 2026
AI makes weak product marketing look polished, so outputs like briefs and positioning can hide unreliable underlying logic.
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