By Hiten Shah · medium.com · @hnshah on X · LinkedIn
The first thing I want from AI doing product marketing is the ability to say "I don’t know."
If it can’t verify a competitor change, that uncertainty belongs in the answer. If a recommendation needs evidence it doesn’t have, the system should stop there.
Friday at 10 AM PT I’mHiten Shah on X · Oct 8, 2026
Hiten Shah argues AI doing product marketing should admit uncertainty and stop when it lacks evidence for a recommendation.
Summary and takeaways written by PM Atlas; quotes are short excerpts. © the original author.